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Marketing software pricing data

Starting prices, free plans and free trials for 90 marketing tools. Each row was checked against the vendor's own pricing page on the date shown, most recently 2026-10-03. Prices change, so follow the listing link for plan details.

Tools
90
With a free plan
37 of 90
With a free trial
53 of 90
Median starting price
$25/mo

Starting price is the cheapest paid plan per month, using the annual-billing price where the vendor offers one. A free plan is not counted as a price.

Download CSVDownload JSON

By category

CategoryToolsWith a free planMedian starting price
AI content tools62$34/mo
SEO tools62$64/mo
Ad tools50$49/mo
Attribution51$278/mo
Chat and chatbots52$24.17/mo
CRM52$14/mo
Email marketing55$13/mo
Heatmaps and recording53$30.50/mo
Landing page builders50$22/mo
Link shorteners and trackers54$19.95/mo
Marketing automation50$39/mo
Marketing calculators55n/a
Newsletter platforms53$33/mo
Popups and forms52$24/mo
Social media management51$29/mo
Web analytics52$17.50/mo
A/B testing40$153.25/mo
Link in bio43$11.66/mo

Every tool

ToolCategoryStarting priceFree planFree trialChecked
Convert ExperiencesA/B testing$299/moUnknownYes2026-10-01
OptimizelyA/B testingn/aUnknownUnknown2026-10-01
PageDuelA/B testing$7.50/moUnknownYes2026-10-01
VWOA/B testingn/aUnknownUnknown2026-10-01
AdEspressoAd tools$49/moUnknownYes2026-10-03
AdStellarAd tools$100/moUnknownUnknown2026-10-03
Bïrch (Revealbot)Ad tools$45/moUnknownYes2026-10-03
MadgicxAd tools$32/moUnknownYes2026-10-03
OptmyzrAd tools$209/moUnknownYes2026-10-03
AnywordAI content tools$39/moUnknownUnknown2026-10-03
Copy.aiAI content tools$29/moUnknownUnknown2026-10-03
JasperAI content tools$59/moUnknownYes2026-10-03
RytrAI content tools$7.50/moYesUnknown2026-10-03
TooliclyAI content tools$9/moYesUnknown2026-09-28
WritesonicAI content tools$79/moUnknownYes2026-10-03
CometlyAttributionn/aUnknownUnknown2026-10-03
HockeyStackAttributionn/aUnknownUnknown2026-10-03
SegMetricsAttribution$57/moUnknownYes2026-10-03
Triple WhaleAttributionn/aYesUnknown2026-10-03
Wicked ReportsAttribution$499/moUnknownUnknown2026-10-03
CrispChat and chatbots$45/moYesYes2026-10-02
IntercomChat and chatbots$19/moUnknownYes2026-10-02
LiveChatChat and chatbots$19/moUnknownYes2026-10-02
tawk.toChat and chatbots$29/moYesUnknown2026-10-02
TidioChat and chatbots$24.17/moUnknownYes2026-10-02
CloseCRM$9/moUnknownYes2026-10-02
FreshsalesCRM$9/moUnknownYes2026-10-02
HubSpotCRM$20/moYesUnknown2026-10-02
PipedriveCRM$14/moUnknownYes2026-10-02
Zoho CRMCRM$14/moYesYes2026-10-02
BrevoEmail marketing$8.08/moYesUnknown2026-10-01
KlaviyoEmail marketing$20/moYesUnknown2026-10-01
MailchimpEmail marketing$13/moYesYes2026-10-01
MailerLiteEmail marketing$10.80/moYesYes2026-10-01
OmnisendEmail marketing$16/moYesUnknown2026-10-01
Crazy EggHeatmaps and recording$29/moUnknownYes2026-10-02
HotjarHeatmaps and recording$39/moYesUnknown2026-10-02
Lucky OrangeHeatmaps and recording$32/moUnknownYes2026-10-02
Microsoft ClarityHeatmaps and recordingn/aYesUnknown2026-10-02
MouseflowHeatmaps and recording$25/moYesYes2026-10-02
CarrdLanding page builders$0.75/moUnknownYes2026-09-28
InstapageLanding page builders$79/moUnknownYes2026-09-30
LandingiLanding page builders$29/moUnknownYes2026-09-30
LeadpagesLanding page builders$8/moUnknownYes2026-09-30
UnbounceLanding page builders$22/moUnknownYes2026-09-30
BeaconsLink in bio$8.33/moYesUnknown2026-09-28
LinktreeLink in bio$6/moYesYes2026-09-28
Stan StoreLink in bio$25/moUnknownYes2026-09-28
WebiclyLink in bio$15/moYesUnknown2026-09-28
BitlyLink shorteners and trackers$10/moYesUnknown2026-09-30
ClickMagickLink shorteners and trackers$79/moUnknownYes2026-09-30
DubLink shorteners and trackers$27/moYesYes2026-09-30
RebrandlyLink shorteners and trackers$8/moYesUnknown2026-09-30
TraclyLink shorteners and trackers$19.95/moYesUnknown2026-09-28
ActiveCampaignMarketing automation$15/moUnknownYes2026-10-03
DripMarketing automation$39/moUnknownYes2026-10-03
EnchargeMarketing automation$79/moUnknownYes2026-10-03
GetResponseMarketing automation$15.58/moUnknownYes2026-10-03
KeapMarketing automation$299/moUnknownUnknown2026-10-03
ConversionStudio Free ToolsMarketing calculatorsn/aYesUnknown2026-10-03
Digital Drive HQ CalculatorsMarketing calculatorsn/aYesUnknown2026-10-03
Humblytics Free ToolsMarketing calculatorsn/aYesUnknown2026-10-03
My Ad MetricsMarketing calculatorsn/aYesUnknown2026-10-03
SolidHQ Marketing CalculatorsMarketing calculatorsn/aYesUnknown2026-10-03
beehiivNewsletter platforms$49/moYesYes2026-10-02
ButtondownNewsletter platformsn/aYesUnknown2026-10-02
GhostNewsletter platforms$15/moUnknownYes2026-10-02
KitNewsletter platforms$33/moYesYes2026-10-02
SubstackNewsletter platformsn/aUnknownUnknown2026-10-02
Hello BarPopups and forms$29/moYesUnknown2026-10-02
OptiMonkPopups and forms$19/moYesUnknown2026-10-02
OptinMonsterPopups and forms$17.50/moUnknownUnknown2026-10-02
PrivyPopups and forms$24/moUnknownYes2026-10-02
SleeknotePopups and forms$55/moUnknownYes2026-10-02
AhrefsSEO tools$29/moYesUnknown2026-10-01
Moz ProSEO tools$79/moUnknownYes2026-10-01
PreferSEO tools$21/moUnknownYes2026-10-03
SE RankingSEO tools$103.20/moUnknownYes2026-10-01
SemrushSEO tools$117.33/moYesYes2026-10-01
Surfer SEOSEO tools$49/moUnknownUnknown2026-10-01
BufferSocial media management$5/moYesYes2026-10-01
HootsuiteSocial media management$99/moUnknownYes2026-10-01
LaterSocial media management$18.75/moUnknownYes2026-10-01
SocialBeeSocial media management$29/moUnknownYes2026-10-01
Sprout SocialSocial media management$79/moUnknownYes2026-10-01
Fathom AnalyticsWeb analytics$15/moUnknownYes2026-10-02
Google Analytics 4Web analyticsn/aYesUnknown2026-10-02
MatomoWeb analytics$26/moUnknownYes2026-10-02
Plausible AnalyticsWeb analytics$9/moUnknownYes2026-10-02
Simple AnalyticsWeb analytics$20/moYesYes2026-10-02

Citing this data

You are welcome to quote or republish these figures. Please link to https://softwareformarketers.com/pricing-data and name Software for Marketers as the source. See how we verify and recent price changes.