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Buffer

Social media scheduling and analytics for small teams and creators.

Starting price
Free plan · from $5/mo
Free plan
Yes
Free trial
Yes
Best for
Creators, Small business
Checked on
2026-10-01

Tags: social media scheduling, content calendar, analytics

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Key features

  • Post scheduling per channel
  • Ideas and drafts
  • AI Assistant
  • Analytics (advanced on paid plans)
  • Community inbox
  • API access on every plan
  • Hashtag manager and first comment scheduling (paid)
  • Team access levels and approval workflows (Team)

What stands out

  • Free plan for up to 3 channels
  • 14-day free trial of paid plans
  • Priced per channel, so you pay only for what you connect
  • API access on every plan

Trade-offs

  • The free plan allows only 10 scheduled posts per channel
  • Pricing is per channel, so cost grows with each account
  • Approval workflows and unlimited team members need the Team plan

Pricing

PlanPriceFeesIncludes
Free
$0
Not stated
  • Up to 3 channels
  • 10 scheduled posts per channel
  • 1 user
  • AI Assistant and basic Insights
Essentials
$60 per year
$5 per month, billed annually
Not stated
  • Per channel
  • Unlimited scheduled posts
  • Advanced analytics
  • Hashtag manager
  • 1 user
Team
$120 per year
$10 per month, billed annually
Not stated
  • Per channel
  • Unlimited team members
  • Content approval workflows
  • Access levels

Paid plans are priced per channel. Yearly prices are shown here: Essentials $60 a year and Team $120 a year for one channel, which Buffer lists as 2 months free. Monthly-billing prices were not shown on the page when checked.

Checked 2026-10-01. Source: buffer.com. Prices change; confirm on the vendor's site before you buy.

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