Buttondown

Independent newsletter tool with simple, pay-for-what-you-use pricing.

Starting price: Free plan
Free plan: Yes
Free trial: Not stated by the vendor
Checked on: 2026-10-02

Buttondown is an independent newsletter platform that charges by active subscribers and sells features as add-ons. The first 100 subscribers are free.

Key features

Rich text or markdown editor
Send from a custom domain
Hosted newsletter archives
Tagging and segmentation (add-on)
Paid subscriptions (add-on)
Automations (add-on)
Analytics (add-on)

What stands out

Free for the first 100 subscribers
Charged by active subscribers, not total contacts
Features are sold as add-ons, so you pay only for what you use
50% non-profit discount

Trade-offs

Most features beyond the editor are paid add-ons
Automations, multiple newsletters and custom-domain archives cost $29 a month each
Prices assume at most one email a day to your whole list

Pricing

Plan	Price	Fees	Includes
Free	$0	Not stated	First 100 subscribers Rich text or markdown editor Custom sending domain Hosted archives
Paid		Priced by active subscribers (slider on the page)	Same core features Add-ons from $9 a month

The page prices the base plan by subscriber count with a slider, and the base price per count was not shown in the page text. Add-ons are $9 a month (tagging, paid subscriptions, comments and surveys, analytics, RSS-to-email, sponsorships, attachments), $29 (custom-domain archives, multiple newsletters, automations) and $79 (whitelabeling, teams).

Checked 2026-10-02. Source: buttondown.com. Prices change; confirm on the vendor's site before you buy.

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