UTM tools
Build and manage consistent campaign tracking links.
CampaignTrackly
UTM URL builder with governance, GA4 audits and an Excel add-in, priced per user.
from $15/mo
Cuttly
URL shortener with QR codes, link in bio, surveys and click statistics, free to start.
Free plan · from $12/mo
Linkly
Link shortener and UTM builder with a free forever plan and plans priced by links and clicks.
Free plan · from $15/mo
UTM.io
UTM builder with templates, rules and a branded link shortener for marketing teams.
Free plan · from $19/mo
UTMTool
UTM builder for consistent campaign links, with a free plan and shared templates.
Free plan · from $15.83/mo
UTManager
UTM builder with team governance for $99 a year or a one-time $500 lifetime purchase.
from $8.25/mo
linkutm
UTM link management with short links, QR codes and a free plan.
Free plan · from $7/mo
Bitly
The best-known link shortener with click analytics and QR codes.
Free plan · from $10/mo
link shortener · qr codes · link analytics
Rebrandly
Branded short links on your own domain.
Free plan · from $8/mo
branded links · link shortener · custom domains
Dub
Open source link management and analytics.
Free plan · from $27/mo
open source · link management · link analytics
Which utm tools tool is best for what
- Bitly is best for short links with click analytics and QR codes.
- CampaignTrackly is best for enforcing UTM naming conventions, with GA4 audits and an Excel add-in.
- Cuttly is best for short links with QR codes, link in bio and surveys, free to start.
- Dub is best for open source link management and analytics.
- Linkly is best for short links with a UTM builder and a free plan that includes the API.
- linkutm is best for UTM links with short links and QR codes, plus a free plan with API access.
- Rebrandly is best for branded short links on your own domain.
- UTM.io is best for marketing teams that want UTM templates, rules and a branded shortener.
- UTManager is best for one flat price for UTM governance, or a one-time lifetime purchase.
- UTMTool is best for a simple UTM builder with a free plan and shared templates.