Triple Whale

Ecommerce analytics, attribution and AI for DTC brands.

Starting price: Free plan
Free plan: Yes
Free trial: Not stated by the vendor
Checked on: 2026-10-03

Triple Whale brings ecommerce data into one view, with the Triple Pixel for attribution, no-code dashboards and the Moby AI analyst. It has a free plan and higher tiers sold through a walkthrough.

Key features

Paid, owned, subscription and organic data in one view
Triple Pixel cross-device, cross-platform tracking
First and last click attribution (Free)
Multi-touch attribution, no-code dashboards and SQL editor (Foundation and up)
Moby AI analyst
AI search tracking: ChatGPT mentions and citations
Incrementality, MMM and MTA in one place (Enterprise)

What stands out

A free plan with real-time data and the Triple Pixel
Moby AI included from the free plan
Multi-touch attribution from Foundation
Enterprise adds incrementality and marketing mix modeling

Trade-offs

Foundation, Automate and Enterprise have no published prices (book a walkthrough)
Focused on ecommerce brands
Multi-touch attribution is not on the free plan

Pricing

Plan	Price	Fees	Includes
Free	$0	Not stated	Entire business in one real-time view Triple Pixel with first and last click attribution AI search tracking Moby AI
Foundation		Book a walkthrough	Multi-touch attribution No-code dashboards and SQL editor Activate first-party data back to platforms
Automate		Book a walkthrough	Take action on paid media Scheduled reports and workflows Creative generation and landing pages Recommended
Enterprise		Contact sales	Incrementality, MMM and MTA together SOC 2 Type 2, SSO and controls Custom onboarding and integrations

Triple Whale lists a Free plan and three paid tiers (Foundation, Automate, Enterprise) without prices; Foundation and Automate are booked through a walkthrough and Enterprise through sales.

Checked 2026-10-03. Source: www.triplewhale.com. Prices change; confirm on the vendor's site before you buy.