Semrush

All-in-one SEO and marketing visibility platform.

SEO tools

Starting price: Free plan · from $117.33/mo
Free plan: Yes
Free trial: Yes
Checked on: 2026-10-01

Tags: seo, keyword research, site audit, competitor analysis

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Key features

Keyword research and competitor analysis
Position Tracking
Site Audit
AI visibility tracking and reports
Content optimization (Pro+ and up)
Keyword cannibalization analysis (Pro+ and up)
API data integration (Advanced)
MCP access (Starter and up)

What stands out

Free plan with no card needed
Combines SEO tools with AI search visibility tracking
Annual billing saves up to 17%

Trade-offs

Paid plans start at $139 a month ($117.33 billed yearly)
The free plan is limited to 1 demo project and 10 reports a day
API access is on the Advanced plan only
Extra users cost from $45 a month each

Pricing

Plan	Price	Fees	Includes
Free	$0	Not stated	1 demo project 10 reports per day AI visibility features
SEO	$139 per month $117.33 per month, billed annually	Not stated	5 websites to monitor 500 keywords tracked daily Position Tracking and Site Audit Basic keyword research
Starter (SEO + AI Search)	$199 per month $165.17 per month, billed annually	Not stated	5 websites, 500 keywords tracked daily Keyword research and competitor tools 50 AI prompts tracked daily MCP access
Pro+	$299 per month $248.17 per month, billed annually	Not stated	15 websites, 1,500 keywords tracked daily Historical SEO data Content optimization 100 AI prompts tracked daily
Advanced	$549 per month $455.67 per month, billed annually	Not stated	40 websites, 5,000 keywords tracked daily SEO share of voice API data integration 200 AI prompts tracked daily

These are the SEO and AI Search plans. Semrush also sells other product lines that are priced separately. Add-ons such as extra users and reports cost extra. Enterprise is by quote.

Checked 2026-10-01. Source: www.semrush.com. Prices change; confirm on the vendor's site before you buy.