AdRoll
Retargeting and cross-channel advertising, pay as you go, with optional managed services.
Best for: retargeting and cross-channel advertising on a pay-as-you-go basis
- Starting price
- Free only
- Free plan
- No
- Free trial
- Not stated by the vendor
- Checked on
- 2026-10-03
AdRoll runs retargeting, brand awareness, display, native, video and connected TV advertising, with social ads and cross-channel attribution as add-ons. It is sold self-service on a pay-as-you-go basis, with managed services and an Advanced Package for larger spend.
Key features
- Retargeting and brand awareness campaigns
- Display, native, video, connected TV and in-app ads
- Social ads add-on: Facebook, Instagram, TikTok and Pinterest
- Audiences from website, app, ecommerce and contact list segments
- AI lookalike and contextual targeting
- Integrations with Shopify, WooCommerce, Wix, BigCommerce and Klaviyo
- Cross-channel attribution add-on
What stands out
- Self-service is pay-as-you-go advertising
- Managed services and creative services are available
- Shopify, WooCommerce, Wix and BigCommerce store integrations
Trade-offs
- No prices are published on the pricing page
- Social ads and cross-channel attribution are add-ons
- The Advanced Package needs a one-year commitment
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Self-service Ads | Pay-as-you-go advertising; no prices published |
| |
| Managed Services Ads | Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales |
| |
| Advanced Package | Contact sales; one-year commitment |
|
The pricing page describes three ways to buy (self-service pay-as-you-go ads, managed services ads, and the Advanced Package on a one-year commitment) and compares features, but it lists no numeric prices.
Checked 2026-10-03. Source: www.adroll.com. Prices change; confirm on the vendor's site before you buy.
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