ROAS Break
Calculate break-even ROAS and maximum CPA for ecommerce profitability.
Best for: ecommerce and paid media teams working out the ROAS an ad has to clear to break even, free
- Starting price
- Free plan
- Free plan
- Yes
- Free trial
- No
- Best for
- Ecommerce, Small business
- Checked on
- 2026-10-25
ROAS Break is a free break-even ROAS calculator for ecommerce and paid media teams. Enter average order value, gross margin, payment and platform fees, returns and discounts, and your current ROAS, and it shows the break-even ROAS, maximum CPA, contribution margin and profit per order. A scenario planner and a library of guides sit alongside it.
Key features
- Break-even ROAS from average order value, margin, fees and returns
- Maximum CPA, contribution margin and profit per order and per $1,000 of ad spend
- Quick-margin and cost-breakdown input modes
- A scenario planner with guardrails on spend, CPA, revenue and contribution
- Guides on mapping Shopify reports, target ROAS and customer acquisition payback
What stands out
- Free, labelled Free on the page
- Shows the formula and a worked example
- Plain statement of what the numbers do not include, such as fixed overhead
Trade-offs
- The page does not say whether sign-up is needed, and names no operator
- Aimed at ecommerce unit economics rather than lead generation
- The scenario planner page does not show its formulas
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Free | $0 | Not stated |
|
Free. The break-even calculator is the home page; the submitted address was the scenario planner at /scenario-planner/, which shows spend, CPA, revenue, orders and contribution side by side and can derive ROAS from CPC and conversion rate. The formula shown is break-even ROAS equals 1 divided by contribution margin. The page does not state whether an account is required.
Checked 2026-10-25. Source: roasbreak.com. Prices change; confirm on the vendor's site before you buy.
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