Google Analytics 4
Free web and app analytics from Google.
- Starting price
- Free plan
- Free plan
- Yes
- Free trial
- Not stated by the vendor
- Checked on
- 2026-10-02
Tags: web analytics, free
Visit Google Analytics 4Key features
- Cross-device and cross-platform customer journey analysis
- Marketing ROI insights
- Google Analytics for web and apps
What stands out
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Free | $0 | Not stated |
|
Google describes Google Analytics as providing its tools free of charge. Google's overview page lists no paid tiers; check Google's own pages for any enterprise offering.
Checked 2026-10-02. Source: marketingplatform.google.com. Prices change; confirm on the vendor's site before you buy.
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