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CallTrackingMetrics

Call and text attribution with conversation intelligence, plus a sales dialer on higher plans.

Best for: call attribution with conversation intelligence and a sales dialer on higher plans

Call tracking
Starting price
from $65/mo
Free plan
No
Free trial
Not stated by the vendor
Checked on
2026-10-03
Visit CallTrackingMetrics

CallTrackingMetrics (CTM) attributes calls, texts and forms to their marketing source, with call recording, IVR routing, AI call analysis and integrations. Higher plans add white-label sub-accounts, a sales softphone and outbound dialing. Plan fees are charged plus usage.

Key features

  • Attribute calls and texts to their source
  • Call recording, forwarding and IVR routing
  • Integrations with Google Ads, GA4, Microsoft Ads and more
  • Form tracking and attribution (Marketing Pro)
  • Custom AI call analysis with AskAI
  • If/then triggers for lead flows
  • VoiceAI, smart dialer and softphone (Sales Engage)
  • Sub-accounts and white label options (Marketing Pro)

What stands out

  • Unlimited users on Marketing Lite
  • $0 in plan fees for the first month on any plan
  • Open API access on Marketing Pro
  • HIPAA and GDPR compliance on Marketing Pro

Trade-offs

  • Plan fees are plus usage, so total cost depends on call volume
  • Enterprise starts at $1,999 a month
  • CRM and sales integrations such as Salesforce need Sales Engage

Pricing

PlanPriceFeesIncludes
Marketing Lite
$79 per month
$65 per month, billed annually
Plus usage
  • Unlimited users
  • Call and text attribution
  • Recording, forwarding and IVR routing
  • Google Ads and GA4 integrations
Marketing Pro
$179 per month
$149 per month, billed annually
Plus usage
  • Sub-accounts and white label
  • 5,000 form submissions
  • 3,000 transcribed minutes
  • Open API access
Sales Engage
$329 per month
$274 per month, billed annually
Plus usage
  • Softphone for inbound and outbound
  • VoiceAI and smart dialer
  • Live coaching tools
  • Salesforce, Zoom, Calendly and Gong integrations
Enterprise
$1,999 per month
Billed monthly plus usage; volume pricing available
  • Dedicated account management
  • Up to 20 hours a year of professional services
  • Premium Plus technical support

Monthly and yearly prices were both read with the page's billing switch. The page also lists an every-2-years billing option with up to 6 months free, which is not recorded. The page's offer is $0 in plan fees for the first month, not a free trial.

Checked 2026-10-03. Source: www.ctm.com. Prices change; confirm on the vendor's site before you buy.

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