Metricool
Social media planning and analytics with a free plan for 1 brand.
Best for: managing several brands, with a free plan for one
- Starting price
- Free plan · from $20/mo
- Free plan
- Yes
- Free trial
- Not stated by the vendor
- Checked on
- 2026-10-03
Metricool is a social media management tool for scheduling, analytics and reporting across brands. It has a free plan for one brand, and paid plans are priced by the number of brands you manage, with higher plans adding team and client management and an API.
Key features
- Scheduling and unlimited publishing (Starter and up)
- Analytics with unlimited history
- Competitor analysis, up to 100 profiles on Starter
- Multiple link-in-bio pages
- PDF and PPT reports
- Team and client management and post approval (Advanced)
- Metricool API through Zapier and Make (Advanced)
- AI social media assistant and MCP
What stands out
- Free plan for 1 brand with an AI assistant
- Price is set by the number of brands
- Annual billing saves up to 24%
Trade-offs
- The free plan allows 20 scheduled posts a month and 30 days of analytics
- LinkedIn and X connections need paid plans
- White label needs the Custom plan
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Free | $0 | Not stated |
|
| Starter | $25 per month $20 per month, billed annually | From, for 5 brands; 10 brands is $45 monthly / $36 annual |
|
| Advanced | $67 per month $53 per month, billed annually | From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing |
|
| Custom | Contact us |
|
Annual and monthly prices were both shown. Starter: 5 brands $20 annual / $25 monthly, 10 brands $36 / $45. Advanced: 15 brands $53 annual / $67 monthly; 25 brands $85 and 50 brands $159 on annual billing.
Checked 2026-10-03. Source: metricool.com. Prices change; confirm on the vendor's site before you buy.
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