Funnel
Marketing data hub with 117 to 600+ connectors, plus attribution, MMM and incrementality, from $300 a month.
Best for: pulling marketing data from hundreds of sources into one hub, with attribution and MMM
- Starting price
- from $300/mo
- Free plan
- No
- Free trial
- Not stated by the vendor
- Checked on
- 2026-10-03
Funnel connects, stores and prepares marketing data from 117 to 600+ connectors into dashboards, BI tools and warehouses, with Funnel AI and an MCP for AI tools. Funnel Measure adds multi-touch attribution, marketing mix modelling and incrementality testing as an add-on.
Key features
- Data Hub with 117 to 600+ connectors and 13 to 47 destinations
- Dashboards and reporting
- Funnel AI and an MCP for Claude and ChatGPT
- Semantics, context and data storage
- Power BI and Tableau reporting destinations (Business)
- BigQuery, Amazon S3 and Snowflake destinations
- Funnel Measure: MMM, MTA and incrementality testing (add-on)
- Enterprise SSO, SAML, OIDC and SCIM
What stands out
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Starter | $300 per month, billed annually | Starts from, billed annually |
|
| Business | $600 per month, billed annually | Starts from, billed annually |
|
| Enterprise | Custom; talk to sales |
|
Prices are 'starts from' per month billed annually, for the Brands view; an Agencies view exists and was not read.
Checked 2026-10-03. Source: funnel.io. Prices change; confirm on the vendor's site before you buy.
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