Sendy

Self-hosted newsletter software for a $69 one-time fee, sending through Amazon SES.

Best for: self-hosted newsletters for a one-time fee, sent through Amazon SES

Starting price: Free only
Free plan: Not stated by the vendor
Free trial: Not stated by the vendor
Best for: Agencies
Checked on: 2026-10-04

Sendy is a self-hosted email newsletter application you install on your own server and connect to Amazon SES. It costs a one-time $69 licence with no monthly subscription, and the page says sending costs about $1.60 per 10,000 emails.

Key features

Drag and drop, WYSIWYG and HTML editors
Live campaign reports
AI assistant for newsletters and subject lines
List segmentation
Autoresponders and drip campaigns
White label client accounts

What stands out

$69 one-time with no monthly subscription
Sending through Amazon SES costs about $1.60 per 10,000 emails
White label accounts with sending limits per client

Trade-offs

You host and maintain it yourself
You need your own Amazon SES account
No free plan or trial was listed

Pricing

Plan	Price	Fees	Includes
Self-hosted licence		$69 one-time payment, plus Amazon SES sending costs	Unlimited use on your own server White label accounts Autoresponders AI assistant

A one-time $69 licence. Amazon SES sending costs are paid to Amazon, quoted on the page as $1.60 per 10,000 emails.

Checked 2026-10-04. Source: sendy.co. Prices change; confirm on the vendor's site before you buy.

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