MailPoet
Email newsletters and automation inside WordPress, free for up to 500 subscribers.
Best for: sending newsletters from inside WordPress, free to 500 subscribers
- Starting price
- Free plan · from $8/mo
- Free plan
- Yes
- Free trial
- Not stated by the vendor
- Checked on
- 2026-10-03
MailPoet is an email marketing plugin for WordPress and WooCommerce. The Starter plan is free for up to 500 subscribers and 5,000 emails a month, Business adds unlimited sending, segmentation and priority support, and Agency covers 50 websites.
Key features
- Newsletters sent from your WordPress dashboard
- Subscription forms
- Email and ecommerce marketing for WooCommerce
- Basic marketing automation (Starter), targeted automation (Business)
- MailPoet Sending Service
- Subscriber segmentation (Business)
- Detailed engagement and ecommerce statistics (Business)
- Use on 50 websites (Agency)
What stands out
- Free Starter plan for up to 500 subscribers
- Works inside WordPress and WooCommerce
- Yearly billing saves up to 15%
Trade-offs
- Starter is limited to 5,000 emails a month and shows MailPoet branding
- Segmentation and targeted automation need Business
- Priced by subscriber count, so cost rises with the list
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Starter | $0 | Not stated |
|
| Creator | $8 per month | For 500 subscribers; you manage your own email sending |
|
| Business | $10 per month | For 500 subscribers |
|
| Agency | $30 per month | For 500 subscribers per site |
|
Prices are per month billed monthly for 500 subscribers: Business $10, Agency $30 (per site), Creator $8 (without the MailPoet Sending Service). The page offers yearly billing at up to 15% off, not read.
Checked 2026-10-03. Source: www.mailpoet.com. Prices change; confirm on the vendor's site before you buy.
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