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Instapage

Landing page platform built for paid ad traffic.

Starting price
from $79/mo
Free plan
Not stated by the vendor
Free trial
Yes
Checked on
2026-09-30
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Instapage builds landing pages for ad campaigns, with unlimited pages and conversions on every plan. Plans are priced by unique monthly visitors, and server-side A/B testing starts on the Optimize plan.

Key features

  • Landing page and website builder
  • 200+ templates
  • Forms and popups
  • Real-time collaboration
  • Server-side A/B testing (Optimize and up)
  • Dynamic text replacement (Optimize and up)
  • Heatmaps and ad-to-page personalization (Convert)

What stands out

  • Unlimited pages and conversions on every plan
  • 14-day free trial of Create and Optimize
  • 120+ integrations

Trade-offs

  • A credit card is needed to start the trial
  • Starts at $79/mo, above most builders
  • Heatmaps and personalization need the custom-priced Convert plan

Pricing

PlanPriceFeesIncludes
Create
$79 per month
Not stated
  • 15,000 unique monthly visitors
  • Unlimited pages and conversions
  • 10 team members
  • 2 subdomains
Optimize
$159 per month
Not stated
  • 30,000 unique monthly visitors
  • Server-side A/B testing
  • Scheduling and multi-step forms
  • Dynamic text replacement
ConvertCustom pricing
  • Custom visitor volume
  • Heatmaps
  • Ad-to-page personalization
  • Customer success manager

Monthly prices shown. Instapage advertises up to 20% off for annual billing; the amounts were not captured here. The Convert plan is custom priced.

Checked 2026-09-30. Source: instapage.com. Prices change; confirm on the vendor's site before you buy.

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