Ahrefs

SEO toolset for backlinks, keywords, site audits and rank tracking.

Starting price: Free plan · from $29/mo
Free plan: Yes
Free trial: Not stated by the vendor
Checked on: 2026-10-01

Ahrefs is an SEO platform with Site Explorer, Keywords Explorer, Rank Tracker and Site Audit, plus AI visibility tracking. Plans are priced by projects, tracked keywords and data history, and API and MCP access come with every paid plan.

Key features

Site Explorer and Keywords Explorer
Rank Tracker and Site Audit
Tracked AI prompts and Brand Radar
API and MCP access on every plan
Content Explorer and batch analysis (Standard and up)
Looker Studio integration (Advanced)
Free plan for data on your own site

What stands out

API and MCP access on every paid plan
A free plan and a $29 Starter plan for light use
Historical data from 6 months (Lite) up to 5 years (Advanced)

Trade-offs

Lite starts at $129 a month
Each plan includes 1 user; extra users cost $40 to $80 a month
Annual billing, which saves up to 17%, was not priced on the page

Pricing

Plan	Price	Fees	Includes
Free	$0	Not stated	Ahrefs data on your own site Site health fixes
Starter	$29 per month	Not stated	See what people search Spy on competitors
Lite	$129 per month	Not stated	5 projects 750 tracked keywords 6 months of historical data API and MCP access 1 user included
Standard	$249 per month	Not stated	20 projects 2,000 tracked keywords 2 years of historical data Content Explorer and batch analysis
Advanced	$449 per month	Not stated	50 projects 5,000 tracked keywords 5 years of historical data Looker Studio integration
Enterprise	$1,499 per month	Not stated	Uncapped API access SSO and audit log Unlimited historical data Annual commitment required

Monthly prices are shown. Ahrefs says paying annually saves up to 17%, but the annual amounts were not captured. Brand Radar AI is sold separately from $199 a month.

Checked 2026-10-01. Source: ahrefs.com. Prices change; confirm on the vendor's site before you buy.