Umami

Simple, privacy-focused web analytics with a free Hobby plan and $20 a month Pro.

Best for: simple privacy-focused analytics with a free Hobby plan

Starting price: Free plan · from $20/mo
Free plan: Yes
Free trial: Yes
Checked on: 2026-10-03

Umami is an open source web analytics tool with usage-based cloud pricing. The Hobby plan is free for 100K events a month, Pro is $20 a month with 1M events, and Business adds session replays, heatmaps and white-labeling.

Key features

Event and page analytics with custom events
Funnel analysis and user retention
UTM parameter reports
API and MCP access (Pro and up)
Session replays and heatmaps (Business)
White-labeling and streaming API (Business)
Up to 20 websites on Pro, unlimited on Business
Data export and import

What stands out

Free Hobby plan with 100K events a month
14-day free trial of Pro and Business
Open source

Trade-offs

Hobby is limited to 1 website and 6 months of retention
Extra events cost $0.00003 each on Pro
Session replays and heatmaps need Business at $200 a month

Pricing

Plan	Price	Fees	Includes
Hobby	$0	Not stated	100K events a month 1 website 6 month data retention
Pro	$20 per month	Not stated	1 million events a month included Up to 20 websites and 10 team members 2 year data retention API and MCP access
Business	$200 per month	Not stated	10 million events a month included Unlimited websites and team members Session replays and heatmaps White-labeling
Enterprise		Custom pricing	SAML SSO Uptime SLA Custom data retention and invoice billing

Prices are per month. Pro includes 1 million events a month and Business 10 million, with per-event overage rates. Enterprise is custom.

Checked 2026-10-03. Source: umami.is. Prices change; confirm on the vendor's site before you buy.

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