UTM.io
UTM builder with templates, rules and a branded link shortener for marketing teams.
Best for: marketing teams that want UTM templates, rules and a branded shortener
- Starting price
- Free plan · from $19/mo
- Free plan
- Yes
- Free trial
- Yes
- Checked on
- 2026-10-03
UTM.io is a UTM builder and link management tool with templates, UTM rules, a Chrome extension, a link shortener and dynamic QR codes. Every plan has unlimited users and clicks, and paid plans add rules, bulk building, integrations and API access.
Key features
- UTM link builder and Chrome extension
- UTM templates and rules
- UTM.guru link shortener with click tracking
- Dynamic QR codes
- Bulk link builder (Plus and up)
- Bit.ly integration, Zapier and API access (Professional and up)
- UTM cleaner and dynamic variables (Business)
- UTM conventions (Enterprise)
What stands out
- Free forever plan with unlimited users and clicks
- 14-day trial of enterprise features on paid plans
- Unlimited users on every plan
Trade-offs
- The free plan allows 25 new links a month and 3 templates
- API access starts at the $69 Professional plan
- Single sign-on is a $2,000 a year add-on on Business and Enterprise
- Prices are charged per site
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Starter | $0 | Not stated |
|
| Plus | $19 per month | Not stated |
|
| Professional | $69 per month | Not stated |
|
| Business | $159 per month | Not stated |
|
| Enterprise | Custom pricing; contact sales |
|
Monthly prices as shown. The page says yearly billing gets 2 months free, but the displayed prices did not change when switched, so yearly prices are not recorded. Professional services start at $999.
Checked 2026-10-03. Source: web.utm.io. Prices change; confirm on the vendor's site before you buy.
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