UTMStandard
UTM builder that enforces your naming rules, free for 100 links a month, Growth $29 a month.
Best for: teams that want UTM naming rules enforced, with a free plan
- Starting price
- Free plan · from $29/mo
- Free plan
- Yes
- Free trial
- Yes
- Checked on
- 2026-10-06
UTMStandard enforces UTM naming rules when a link is created, so campaign data stays clean. Every plan has unlimited members, naming rules and templates; the free plan covers 100 links a month with 1 naming rule and 5 templates, and paid plans add unlimited links, custom domains, API access and longer analytics.
Key features
- Naming rules enforced at link creation
- Reusable templates
- Unlimited members on every plan
- Custom domains (1 on Growth, 3 on Scale)
- API access (1k requests a day on Growth, 10k on Scale)
- Scheduled exports and long-term analytics (Scale)
What stands out
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Free | $0 | Not stated |
|
| Growth | $29 per month | Not stated |
|
| Scale | $59 per month | Not stated |
|
Prices are monthly; no annual price was shown. Enterprise is by quote and includes custom UTM taxonomy design.
Checked 2026-10-06. Source: utmstandard.com. Prices change; confirm on the vendor's site before you buy.
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