Mailchimp

Email marketing and audience management.

Email marketing

Starting price: Free plan · from $13/mo
Free plan: Yes
Free trial: Yes
Checked on: 2026-10-01

Tags: email marketing, newsletters, audience management

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Key features

Email campaigns and scheduling
Popup forms
Marketing automation flows (Standard and up)
Generative AI features (Standard and up)
Custom-coded templates
Dynamic content and custom reports (Standard and up)
300+ integrations

What stands out

14-day free trial of Standard
A free plan for under 250 contacts
300+ integrations
Nonprofit discount of 15%

Trade-offs

Prices rise with contacts, and there are overage charges
Premium starts at $350/mo
Automation is limited to 4 steps on Essentials

Pricing

Plan	Price	Fees	Includes
Free	$0	Not stated	For under 250 contacts Core features for early growth
Essentials	$13 per month	Not stated	3 seats and 3 audiences 10x contacts in monthly sends Email scheduling 24/7 email and chat support
Standard	$20 per month	Not stated	5 seats and 5 audiences Up to 200 automation flows Generative AI features 1 onboarding session
Premium	$350 per month	Not stated	Unlimited contacts, seats and audiences 15x contacts in monthly sends Phone and priority support Dedicated onboarding specialist

Starting prices are for the smallest contact band (0 to 500 contacts) and rise with contacts. A 15% discount applies for 12 months at 10,000+ contacts. Monthly email sends are a multiple of contacts: 10x on Essentials, 12x on Standard, 15x on Premium.

Checked 2026-10-01. Source: mailchimp.com. Prices change; confirm on the vendor's site before you buy.