Marketing software guides

Each guide breaks a goal into the jobs it needs, and lists verified tools for every job with the prices checked against the vendor's own site.

• Free marketing tools to start with

  Marketing tools with a free plan, one for each job from email to analytics, picked from our verified listings.

• A marketing stack for creators

  Tools for creators: newsletters, link in bio, social scheduling and analytics, with free or low-cost plans.

• A marketing stack for a small business

  The tools a small business typically needs: CRM, email, social, a website page, chat and call tracking.

• A marketing stack for an online store

  Tools for online stores: email and SMS, popups, attribution, chat and affiliate programs.

• Tools for marketing agencies

  Tools for agencies: client social management, SEO, link and UTM tracking, call tracking and reporting.

• How to track a marketing campaign from click to customer

  The tools to tag, shorten, measure and attribute a campaign: UTM links, link tracking, analytics, call tracking and attribution.