Find marketing software that fits your budget

77 tools fit. Free plans first, then cheapest first.

• ButtondownFree plan

  Independent newsletter tool with simple, pay-for-what-you-use pricing.

  Best for independent newsletters that pay by subscriber count.

  Newsletter platforms

• ConversionStudio Free ToolsFree plan

  Free ad calculators and hook and headline generators for advertisers.

  Best for free ad calculators plus hook and headline generators.

  Marketing calculators

• Digital Drive HQ CalculatorsFree plan

  19 free marketing calculators from a hub of 320+ free online tools.

  Best for free marketing calculators with the formula and a benchmark shown.

  Marketing calculators

• Google Analytics 4Free plan

  Free web and app analytics from Google.

  Best for free web and app analytics, tied into other Google marketing tools.

  Web analytics

• Humblytics Free ToolsFree plan

  Free calculators and audits for planning A/B tests and ads.

  Best for free calculators for planning A/B tests.

  Marketing calculators

• Microsoft ClarityFree plan

  Free heatmaps and session recordings with AI summaries.

  Best for free heatmaps and session recordings.

  Heatmaps and recording

• My Ad MetricsFree plan

  59 free marketing calculators for paid media, acquisition, conversion and revenue.

  Best for the largest set of free marketing calculators, with 59.

  Marketing calculators

• SolidHQ Marketing CalculatorsFree plan

  13 free calculators for ad performance, customer economics and profitability.

  Best for free calculators for ad performance, customer economics and profit.

  Marketing calculators

• Triple WhaleFree plan

  Ecommerce analytics, attribution and AI for DTC brands.

  Best for ecommerce brands that want attribution and analytics in one view.

  Attribution

• BufferFree plan · from $5/mo

  Social media scheduling and analytics for small teams and creators.

  Best for small teams and creators scheduling social posts.

  Social media management · Free trial

• LinktreeFree plan · from $6/mo

  The best-known link in bio tool.

  Best for the most familiar link in bio page.

  Link in bio · Free trial

• QRCodeChimpFree plan · from $6.99/mo

  QR code generator with a free forever plan and paid plans from $6.99 a month.

  Best for a free forever plan with 10 dynamic QR codes, plus digital business cards.

  QR code generators

• linkutmFree plan · from $7/mo

  UTM link management with short links, QR codes and a free plan.

  Best for UTM links with short links and QR codes, plus a free plan with API access.

  UTM tools

• RytrFree plan · from $7.50/mo

  Low-cost AI writing assistant with a free plan and 40+ use cases.

  Best for low-cost AI writing, with a free plan.

  AI content tools

• RebrandlyFree plan · from $8/mo

  Branded short links on your own domain.

  Best for branded short links on your own domain.

  Link shorteners and trackers

• BrevoFree plan · from $8.08/mo

  Email, SMS, and CRM in one platform.

  Best for email, SMS and CRM in one platform, with a free plan.

  Email marketing

• BeaconsFree plan · from $8.33/mo

  Link in bio with a creator store and monetization tools.

  Best for creators who want a link in bio page with a store.

  Link in bio

• TooliclyFree plan · from $9/mo

  149+ built-in AI generators and calculators for hooks, ad copy, emails, social posts, and marketing metrics.

  Best for a collection of AI marketing tools, with 149+ built-in generators and calculators.

  AI content tools · Ad tools

• BitlyFree plan · from $10/mo

  The best-known link shortener with click analytics and QR codes.

  Best for short links with click analytics and QR codes.

  Link shorteners and trackers

• HovercodeFree plan · from $10/mo

  QR code generator for brands, with a free forever plan and two months free on yearly billing.

  Best for branded QR codes with a free forever plan and a form builder.

  QR code generators

• MailerLiteFree plan · from $10.80/mo

  Email marketing for small businesses and creators.

  Best for email marketing for small businesses and creators, with a free plan.

  Email marketing · Free trial

• MailchimpFree plan · from $13/mo

  Email marketing and audience management.

  Best for basic email marketing, with a free plan for small lists.

  Email marketing · Free trial

• Zoho CRMFree plan · from $14/mo

  CRM with a free plan for 3 users and tiered per-user editions.

  Best for a CRM with a free plan for three users.

  CRM · Free trial

• WebiclyFree plan · from $15/mo

  Turns a link in bio page into a website with analytics, A/B testing, and lead capture.

  Best for turning a link in bio page into a website with analytics and A/B testing.

  Link in bio · A/B testing

• UTMToolFree plan · from $15.83/mo

  UTM builder for consistent campaign links, with a free plan and shared templates.

  Best for a simple UTM builder with a free plan and shared templates.

  UTM tools

• OmnisendFree plan · from $16/mo

  Email and SMS marketing for online stores.

  Best for online stores that send email and SMS, with every feature on the free plan.

  Email marketing

• OptiMonkFree plan · from $19/mo

  AI popup builder with a free plan for up to 10,000 pageviews.

  Best for AI-built popups, with a free plan up to 10,000 pageviews.

  Popups and forms

• UTM.ioFree plan · from $19/mo

  UTM builder with templates, rules and a branded link shortener for marketing teams.

  Best for marketing teams that want UTM templates, rules and a branded shortener.

  UTM tools · Free trial

• TraclyFree plan · from $19.95/mo

  Link tracking, attribution, and traffic analytics for marketers.

  Best for link tracking, attribution and A/B split testing.

  Link shorteners and trackers · Attribution

• HubSpotFree plan · from $20/mo

  CRM with marketing, sales, and service tools.

  Best for an all-in-one CRM with marketing, sales and service tools, with a free plan.

  CRM

• KlaviyoFree plan · from $20/mo

  Email and SMS marketing built around store data.

  Best for online stores that email and text from their store data.

  Email marketing

• Simple AnalyticsFree plan · from $20/mo

  Privacy-friendly web analytics, EU-hosted, with a free hobby plan.

  Best for privacy-friendly, EU-hosted analytics.

  Web analytics · Free trial

• MouseflowFree plan · from $25/mo

  Session recordings and heatmaps.

  Best for session recordings and heatmaps, with a free plan.

  Heatmaps and recording · Free trial

• DubFree plan · from $27/mo

  Open source link management and analytics.

  Best for open source link management and analytics.

  Link shorteners and trackers · Free trial

• AhrefsFree plan · from $29/mo

  SEO toolset for backlinks, keywords, site audits and rank tracking.

  Best for backlink research, keyword research and rank tracking.

  SEO tools

• Hello BarFree plan · from $29/mo

  Popup builder with a free plan and A/B testing on every paid plan.

  Best for popups with a free plan and A/B testing on paid plans.

  Popups and forms

• tawk.toFree plan · from $29/mo

  Free live chat software with paid add-ons and hired chat agents.

  Best for free live chat.

  Chat and chatbots

• KitFree plan · from $33/mo

  Email marketing and newsletters built for creators (formerly ConvertKit).

  Best for creators building an email list and selling digital products.

  Newsletter platforms · Free trial

• HotjarFree plan · from $39/mo

  Heatmaps, session replays and surveys, now part of Contentsquare.

  Best for heatmaps, session replays and surveys together.

  Heatmaps and recording

• CrispFree plan · from $45/mo

  Customer support suite with live chat, shared inbox and an AI agent, priced per workspace.

  Best for small teams that want live chat and a shared inbox, with a free plan.

  Chat and chatbots · Free trial

• beehiivFree plan · from $49/mo

  Newsletter platform for growing and monetizing a list.

  Best for growing and monetizing a newsletter, with a free plan up to 2,500 subscribers.

  Newsletter platforms · Free trial

• HeepsyFree plan · from $69/mo

  Influencer discovery and outreach with a free plan and paid plans from $69 a month.

  Best for creator discovery and outreach, with a free plan.

  Influencer marketing

• SemrushFree plan · from $117.33/mo

  All-in-one SEO and marketing visibility platform.

  Best for an all-in-one SEO and AI search visibility platform.

  SEO tools · Free trial

• CollabstrFree plan · from $249/mo

  Influencer marketplace with 1.2M+ creators, a free plan and subscriptions from $249 a month.

  Best for hiring from a 1.2M+ creator marketplace, with a free plan.

  Influencer marketing

• Carrdfrom $0.75/mo

  Simple one-page sites, popular for link in bio and landing pages.

  Best for simple one-page sites at a very low yearly cost.

  Landing page builders · Link in bio · Free trial

• Scanovafrom $5/mo

  QR codes in 26 categories with plans from $5 a month, plus a lifetime single-code deal.

  Best for many QR code types, with a one-time lifetime plan for a single code.

  QR code generators · Free trial

• PageDuelfrom $7.50/mo

  Simple A/B testing for small sites.

  Best for simple A/B testing on small sites.

  A/B testing · Free trial

• Leadpagesfrom $8/mo

  Landing pages and lead capture for small businesses.

  Best for small businesses building landing pages and capturing leads.

  Landing page builders · Free trial

• UTManagerfrom $8.25/mo

  UTM builder with team governance for $99 a year or a one-time $500 lifetime purchase.

  Best for one flat price for UTM governance, or a one-time lifetime purchase.

  UTM tools

• Closefrom $9/mo

  CRM for sales teams with built-in calling, email, SMS and an AI agent.

  Best for sales teams that want calling, email and SMS inside the CRM.

  CRM · Free trial

• Freshsalesfrom $9/mo

  CRM from Freshworks with sales sequences, scoring and forecasting.

  Best for a low-cost CRM with sequences, scoring and forecasting.

  CRM · Free trial

• Plausible Analyticsfrom $9/mo

  Lightweight, privacy-friendly web analytics with no cookies.

  Best for lightweight analytics with no cookies.

  Web analytics · Free trial

• Uniqodefrom $9/mo

  QR code platform for teams with analytics, lead forms and landing pages.

  Best for teams that want QR analytics, lead forms and landing pages with security certifications.

  QR code generators · Free trial

• QR Code Generator PROfrom $9.99/mo

  Trackable dynamic QR codes with plans by number of codes, from $9.99 a month.

  Best for editable, trackable QR codes with plans by code count.

  QR code generators · Free trial

• Pipedrivefrom $14/mo

  Sales-focused CRM with visual pipelines and automation.

  Best for sales teams that want visual pipelines.

  CRM · Free trial

• ActiveCampaignfrom $15/mo

  Marketing automation and email.

  Best for small businesses that want email and multi-step marketing automation together.

  Marketing automation · Free trial

• CampaignTracklyfrom $15/mo

  UTM URL builder with governance, GA4 audits and an Excel add-in, priced per user.

  Best for enforcing UTM naming conventions, with GA4 audits and an Excel add-in.

  UTM tools · Free trial

• Fathom Analyticsfrom $15/mo

  Simple, privacy-first website analytics with flat per-pageview plans.

  Best for simple privacy-first analytics with flat per-pageview plans.

  Web analytics · Free trial

• Ghostfrom $15/mo

  Publishing platform for websites, newsletters and paid memberships.

  Best for publishing a website, newsletter and paid memberships together.

  Newsletter platforms · Free trial

• GetResponsefrom $15.58/mo

  Email marketing, automation, landing pages and webinars in one platform.

  Best for email, landing pages and webinars in one platform.

  Marketing automation · Free trial

• OptinMonsterfrom $17.50/mo

  Popups and lead capture campaigns with exit-intent technology.

  Best for exit-intent popups and lead capture campaigns.

  Popups and forms

• Laterfrom $18.75/mo

  Social media scheduling and planning for brands and creators.

  Best for planning and scheduling social posts for brands and creators.

  Social media management · Free trial

• Intercomfrom $19/mo

  Customer service platform with the Fin AI agent, priced per seat and per outcome.

  Best for customer service with the Fin AI agent.

  Chat and chatbots · Free trial

• LiveChatfrom $19/mo

  Live chat and ticketing software with an AI agent, priced per person.

  Best for live chat and ticketing with an AI agent, priced per person.

  Chat and chatbots · Free trial

• EZ Textingfrom $20/mo

  Business texting with plans sized by contact count, from $20 a month billed annually.

  Best for businesses that want texting plans sized by contact count.

  SMS marketing · Free trial

• Preferfrom $21/mo

  Get customers from AI engines like ChatGPT, Gemini, and Perplexity by tracking visibility and optimizing content.

  Best for tracking and improving visibility in AI engines such as ChatGPT and Perplexity.

  SEO tools · Free trial

• Unbouncefrom $22/mo

  Landing page builder with A/B testing.

  Best for landing pages with A/B testing.

  Landing page builders · Free trial

• Privyfrom $24/mo

  Popups, email capture, and onsite messaging, popular with online stores.

  Best for online stores that need popups, email and SMS capture.

  Popups and forms · Free trial

• SlickTextfrom $24.17/mo

  SMS marketing with every tool included on every plan, priced by credits.

  Best for every tool on every plan, with unlimited contacts.

  SMS marketing · Free trial

• Tidiofrom $24.17/mo

  Live chat and AI chatbot for small businesses and online stores.

  Best for live chat and an AI chatbot for small businesses and online stores.

  Chat and chatbots · Free trial

• Stan Storefrom $25/mo

  Creator storefront for digital products, coaching, and courses.

  Best for creators selling digital products, courses and coaching.

  Link in bio · Free trial

• Matomofrom $26/mo

  Open-source web analytics you can host in the cloud or on your own servers.

  Best for open source analytics you can host yourself.

  Web analytics · Free trial

• Copy.aifrom $29/mo

  AI chat and go-to-market workflows for sales and marketing teams.

  Best for go-to-market and sales workflows built on AI chat.

  AI content tools

• Crazy Eggfrom $29/mo

  Heatmaps and visitor behaviour reports.

  Best for heatmaps and visitor behavior reports.

  Heatmaps and recording · Free trial

• Landingifrom $29/mo

  Landing page builder with AI page generation and server-side A/B testing.

  Best for landing pages with AI page generation and A/B testing.

  Landing page builders · Free trial

• SocialBeefrom $29/mo

  Social media scheduling with content categories.

  Best for scheduling posts by content category.

  Social media management · Free trial

• WhatConvertsfrom $30/mo

  Tracks calls, forms and chats as leads, with plans from $30 a month that include $30 of usage.

  Best for tracking calls, forms and chats as leads, with $30 of usage included.

  Call tracking · Free trial

Priced on request, so we cannot say if they fit: Ringba, Substack, Textmagic, Upfluence, VWO, Optimizely, Cometly, HockeyStack.