UTMTool
UTM builder for consistent campaign links, with a free plan and shared templates.
Best for: a simple UTM builder with a free plan and shared templates
- Starting price
- Free plan · from $15.83/mo
- Free plan
- Yes
- Free trial
- Not stated by the vendor
- Best for
- Agencies
- Checked on
- 2026-10-03
UTMTool builds UTM campaign links and keeps them in a searchable library with saved sources, mediums and campaigns. Paid plans add more projects, unlimited links, templates, short links and click stats. Clients' links can be kept in separate projects.
Key features
- UTM link builder
- Saved links and a searchable link library
- Saved sources, mediums and campaigns
- Templates (paid plans)
- Short links on 2link.in (paid plans)
- Click stats (paid plans)
- Separate projects for client work
What stands out
- Free forever plan with no card required
- Unlimited UTM links on every paid plan
- Yearly billing is about two months free
Trade-offs
- The free plan allows 25 new UTM links a month and one project
- Short links use the 2link.in domain on every plan
- Templates and click stats are paid only
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Free | $0 | Not stated |
|
| Solo | $190 per year $19 per month $15.83 per month, billed annually | Not stated |
|
| Team | $490 per year $49 per month $40.83 per month, billed annually | Not stated |
|
| Agency | $990 per year $99 per month $82.50 per month, billed annually | Not stated |
|
Prices are monthly with the yearly total shown on the page ($190, $490, $990). Refunds follow Paddle's refund policy, as the page states.
Checked 2026-10-03. Source: utmtool.com. Prices change; confirm on the vendor's site before you buy.
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