Mida
A/B testing priced by tested users, with a free plan for 100,000 monthly tested users.
Best for: A/B testing priced by tested users, with a free plan
- Starting price
- Free plan · from $299/mo
- Free plan
- Yes
- Free trial
- Yes
- Checked on
- 2026-10-03
Mida is an A/B testing and experimentation platform where price depends on monthly tested users, not on the number of tests. It has a free Sandbox plan, a Growth plan with unlimited variants, tests and goals, and AI-generated experiments.
Key features
- A/B testing and split URL testing
- AI generative experimentation (MidaGX)
- Unlimited variants, tests and goals on Growth
- Advanced targeting rules and post-segmentation filtering
- Server-side testing (SDK)
- Third-party integrations
- Live chat support (Growth)
- SAML SSO and an SLA (Enterprise)
What stands out
- Free Sandbox plan with 100,000 monthly tested users
- 15-day free trial of Growth
- Pricing is by tested users, not by number of tests
Trade-offs
- Sandbox is limited to 2 variants, tests and goals and 60 days of data
- Growth is $299 a month billed annually
- Enterprise is quoted
Pricing
| Plan | Price | Fees | Includes |
|---|---|---|---|
| Sandbox | $0 | Not stated |
|
| Growth | $299 per month, billed annually | Billed annually, at 100,000 monthly tested users |
|
| Enterprise | Quote |
|
Growth is shown as $299 a month billed annually at the entry traffic level of 100,000 monthly tested users; the page's traffic slider goes up to 2M, and other levels and monthly billing were not read.
Checked 2026-10-03. Source: www.mida.so. Prices change; confirm on the vendor's site before you buy.
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