Marketing software for small business
80 verified tools whose own websites point to small business as a core audience, grouped by category. Each was checked against the vendor's own pricing page.
SEO tools
- AI Visibility Check (GEO Tool Index)Free plan
See whether ChatGPT and Perplexity name your brand or local business and which sources they cite.
Best for brands and local businesses checking whether ChatGPT and Perplexity name them, with a free preview and a $19 report.
- Arvowfrom $39/mo
AI agents that automate SEO tasks, content creation, and backlink building.
Best for agencies and marketers automating SEO content, publishing and backlinks.
- FlashCrafter Growth Brief
Private market, competitor, visibility and reputation research for local-service businesses.
Best for established local-service businesses that want a private growth report, with the first one free.
- FlexQueries
Pay-as-you-go SEO research and AI-search visibility
Best for small businesses and agencies who want SEO and AI-search research they pay for per action, with no subscription.
- Free Website CheckerFree plan
Enter a public URL and get a pass, warn or fail for HTTPS, title, meta description, mobile viewport, tap-to-call, schema, sitemap and AI crawler rules.
Best for small businesses checking basic site, schema and AI-crawler settings on one page, free.
- GBPlyfrom $33.25/mo
Google Business Profile management and local SEO software for businesses and agencies.
Best for businesses and agencies managing Google Business Profiles and tracking local rankings, with a 3-day trial.
- GMapsScraper.AIFree plan · from $29/mo
Google Maps scraper with an API and MCP for lead generation.
Best for teams building local lead lists from Google Maps, with 1,000 free credits a month and an API.
- HyperGSCFree plan · from $15/mo
Read-only Google Search Console data for compatible AI assistants through MCP.
Best for SEO teams who want their AI assistant to read Google Search Console data, with a free plan for one property.
- IndexaroFree plan · from $29/mo
Monitor indexing, backlinks and AI visibility, with an AI SEO assistant.
Best for SEO teams and agencies tracking indexing and backlinks, with a free plan.
- KollavoFree plan · from $99/mo
Kollavo gets your company cited in AI answers like ChatGPT, Perplexity and Google AI.
Best for small businesses and agencies that want to be cited in AI answers, with a free visibility check.
- LinkvoFree plan · from $59/mo
Find and reach sites linking to competitors to earn backlinks through email and contact forms.
Best for SEO teams and agencies earning backlinks by reaching sites that link to competitors.
- LocalHQ
Local SEO software for Google Business Profiles, reviews, posts and local rankings.
Best for local businesses and agencies managing Google Business Profiles, from 29 pounds a month with a 7-day trial and no card.
- Morningscorefrom $69/mo
SEO and AI search visibility platform with gamified tasks, from $69 a month with a 14-day trial.
Best for SEO tracking with gamified tasks, from $69 a month.
- Pack LeaderFree plan · from $24.99/mo
Local SEO software that compares your Google Business Profile with the Maps top 3.
Best for US service businesses and agencies comparing their Google Business Profile with the Maps top 3, with a free plan.
- Preferfrom $21/mo
Get customers from AI engines like ChatGPT, Gemini, and Perplexity by tracking visibility and optimizing content.
Best for tracking and improving visibility in AI engines such as ChatGPT and Perplexity.
- SEOnautikFree plan
AI visibility and SEO checks for German-speaking businesses and agencies.
Best for German-speaking businesses and agencies who want an SEO and AI visibility report in German, from EUR 29 once.
- SeonixFree plan · from $49/mo
Automated SEO platform that generates and publishes content for search and AI visibility.
Best for small businesses and online stores that want SEO articles written and published automatically, with a free audit plan.
Link in bio
- Belink
Create a customizable link-in-bio page for your links, videos and documents, with click analytics.
Best for creators and small businesses who want a link-in-bio page for a one-time $19 instead of a subscription.
- LinkshipFree plan · from $4.92/mo
Link in bio pages with a free plan, Pro at $59 a year or a $149 lifetime plan.
Best for a free link in bio page with a low-cost yearly or lifetime upgrade.
- MilkshakeFree plan · from $2.99/mo
Mobile-first website builder for creators with a free plan and paid plans from $2.99 a month.
Best for a low-cost, mobile-first link in bio site from $2.99 a month.
- WebiclyFree plan · from $15/mo
Turns a link in bio page into a website with analytics, A/B testing, and lead capture.
Best for turning a link in bio page into a website with analytics and A/B testing.
CRM
- Bigin by Zoho CRMFree plan · from $7/mo
Simple CRM for small businesses with a free single-user plan and paid plans from $7 per user a month.
Best for a simple, low-cost CRM for small businesses, free for one user.
- CapsuleFree plan · from $18/mo
CRM with a free plan for 2 users and paid plans from $18 per user a month.
Best for small teams that want a free CRM plan for 2 users.
- EngageBayFree plan · from $12.74/mo
All-in-one CRM, marketing and service suite with a free plan and free migration.
Best for an all-in-one CRM, marketing and helpdesk suite with free migration.
- HubSpotFree plan · from $20/mo
CRM with marketing, sales, and service tools.
Best for an all-in-one CRM with marketing, sales and service tools, with a free plan.
- Less Annoying CRMfrom $15/mo
Simple CRM for small businesses with one price, $15 per user a month, and everything included.
Best for a simple CRM with one price and every feature included.
- SoftSync AIfrom $29/mo
CRM and meeting assistant that captures meetings without a bot and turns them into next steps.
Best for founders and small teams who want a CRM that records meetings without a bot, from $29 a seat on yearly billing.
Marketing calculators
- BiznTools ROAS CalculatorFree plan
Calculate campaign ROAS and model cost-aware break-even and target ROAS.
Best for checking ROAS and break-even ROAS with order costs included, free and private.
- Break Even ROAS CalculatorFree plan
Calculate exact break-even ROAS and maximum allowable CAC from real product costs.
Best for ecommerce stores checking what ROAS they need to break even after costs and fees, free with no signup.
- ROAS BreakFree plan
Calculate break-even ROAS and maximum CPA for ecommerce profitability.
Best for ecommerce and paid media teams working out the ROAS an ad has to clear to break even, free.
Call tracking
- CallGearfrom $79/mo
Call tracking from $79 a month plus virtual telephony plans, with speech analytics as an add-on.
Best for call tracking alongside virtual telephony in one account.
- CallPagefrom $31/mo
Callback widget that turns website visitors into phone calls and meetings, from $31 a month with a 14-day trial.
Best for turning website visitors into calls with a callback widget.
Email marketing
- BrevoFree plan · from $8.08/mo
Email, SMS, and CRM in one platform.
Best for email, SMS and CRM in one platform, with a free plan.
- Elite Mail SuiteFree plan · from $7.42/mo
Email tracking, mail merge and follow-ups for Gmail, Outlook and Yahoo.
Best for marketers and small businesses who want email open and click tracking in Gmail, Outlook and Yahoo, free to start.
- MailchimpFree plan · from $13/mo
Email marketing and audience management.
Best for basic email marketing, with a free plan for small lists.
- MailerLiteFree plan · from $10.80/mo
Email marketing for small businesses and creators.
Best for email marketing for small businesses and creators, with a free plan.
Marketing automation
- Flusia
CRM, sales automations and newsletters for small and medium-sized businesses.
Best for small businesses and agencies in Italy who want a CRM with newsletters, with a 30-day trial.
- Keapfrom $299/mo
CRM and sales and marketing automation for small businesses, in one all-inclusive plan.
Best for small businesses that want CRM and automation in one all-inclusive plan.
- ReplyRushFree plan · from $10/mo
Instagram and Facebook DM automation for comments, posts, Reels and stories.
Best for small businesses automating Instagram and Facebook replies to comments and posts, free for 1,500 DMs.
Social media management
- AutoPilotDMfrom $7.99/mo
Instagram automation for comment-to-DM, DM and Story replies, FAQ answers and lead forms.
Best for creators, coaches, shops and small businesses automating Instagram comment-to-DM and replies, with a 7-day trial.
- BufferFree plan · from $5/mo
Social media scheduling and analytics for small teams and creators.
Best for small teams and creators scheduling social posts.
- Forgefrom $19/mo
Type one idea, get ready-to-post drafts for Facebook, Instagram, Threads, LinkedIn and X.
Best for small business owners who post on several networks and want one idea turned into five drafts, with 2 free generations.
- Influencefrom $15.83/mo
A social media planning and scheduling tool with brand-aware AI drafts and account-specific previews.
Best for creators, small businesses and agencies planning and scheduling posts with brand-aware AI drafts, with a 7-day trial.
- OOSocialfrom $25/mo
Plan social campaigns, review connected-channel posts, and see what was delivered.
Best for small businesses planning and approving campaign posts before publishing to connected social accounts.
- PlanolyFree plan · from $14/mo
Social media planning and scheduling with a free link in bio, from $14 a month with a 14-day trial.
Best for planning and scheduling social posts with a free link in bio.
- PostingCatFree plan · from $12.49/mo
Social media scheduling for businesses and agencies, with brand workspaces, client review links and a permanent free plan.
Best for businesses and agencies scheduling social posts for several brands, with a free plan and client review links.
- PostOncefrom $24/mo
Crosspost to TikTok, Instagram, YouTube & more automatically
Best for creators, small businesses and agencies crossposting videos to TikTok, Instagram, YouTube and more, with a 7-day trial.
- PublerFree plan · from $4/mo
Social media scheduling with a free plan and paid plans priced per social account.
Best for scheduling priced per social account, with a free plan.
- SocialBeefrom $29/mo
Social media scheduling with content categories.
Best for scheduling posts by content category.
- SocialPilotfrom $17/mo
Social media scheduling for small teams and agencies, from $17 a month billed yearly.
Best for small teams and agencies scheduling across many accounts.
- SocialRosterfrom $19.99/mo
Plan short-form videos, captions and posting schedules in one calendar.
Best for creators and small businesses batch-scheduling finished short videos to TikTok, Instagram, YouTube and Facebook.
- Zolypfrom $8/mo
Your AI social team: plans, writes, designs, schedules and publishes your social media, and you approve the week in minutes.
Best for small businesses and agencies who want an AI to plan and publish social posts, with a 3-day trial and no card.
Landing page builders
- Grigorafrom $12/mo
AI website builder and CMS for creating and managing business websites.
Best for business owners and agencies who want an AI website builder, with a 14-day trial and a White Label plan for client sites.
- Leadpagesfrom $8/mo
Landing pages and lead capture for small businesses.
Best for small businesses building landing pages and capturing leads.
Influencer marketing
- HeepsyFree plan · from $69/mo
Influencer discovery and outreach with a free plan and paid plans from $69 a month.
Best for creator discovery and outreach, with a free plan.
- InfluoFree plan
Find local creators in Greece for Instagram and TikTok campaigns.
Best for Greek brands looking for local creators for Instagram and TikTok, free to register.
- SponsorMatchFree plan
Beauty brands and creators, matched for gifted collabs.
Best for small beauty brands and creators arranging gifted collabs, free to join.
Heatmaps and recording
- HotjarFree plan · from $39/mo
Heatmaps, session replays and surveys, now part of Contentsquare.
Best for heatmaps, session replays and surveys together.
Newsletter platforms
- Podiafrom $42/mo
All-in-one platform for courses, communities and digital products with a newsletter, from $42 a month billed yearly.
Best for creators selling courses and memberships with a built-in newsletter.
Affiliate marketing
- Post Affiliate Profrom $79/mo
Affiliate software with unlimited affiliates on every plan and lifetime support.
Best for unlimited affiliates and lifetime support on every plan.
AI content tools
- EarnDraftFree plan · from $29/mo
AI ebook, guide and workbook drafting with outlines, chapters, covers, editing and preview.
Best for creators, coaches and small businesses drafting ebooks and lead magnets, with a free first book.
- Fayvorofrom $10/mo
Explore still product-image concepts from a photo or description; review outputs against the real SKU.
Best for exploring product image scenes from one photo or a description, with two free credits.
- OrkasFree plan · from $11.99/mo
Open-source, local-first desktop AI workforce led by Commander. Core app free; model usage and optional services may cost extra.
Best for creators and small teams using AI agents to plan, draft and launch content, with a free desktop app.
- ProductShot AIfrom $9.90/mo
AI product photos and lifestyle visuals for ecommerce listings
Best for ecommerce sellers making product listing images without a photoshoot.
- RemoveMateFree plan
AI background removal and image cleanup for marketing visuals.
Best for creators and small businesses cutting backgrounds from product photos, with free daily credits and no signup.
- RiffFree plan
A free Chrome extension that writes a fresh reply to a post on X, LinkedIn, Facebook or Instagram from your rough point.
Best for people who reply on X, LinkedIn, Facebook and Instagram and want a free on-device AI to draft each reply.
- Solofounders.helpFree plan · from $9.99/mo
Paste your product URL and get a free diagnosis of your offer, buyer, sales blockers and funnel, plus a homepage rewrite and three sample leads.
Best for solo founders with a product and no customers yet, who want a free diagnosis and sample leads before paying.
- TransglotFree plan · from $15.83/mo
AI translation drafts and human review for multilingual website content.
Best for website and product teams translating locale files with AI drafts and review, free up to 10,000 words a month.
- Veemo AIfrom $29.90/mo
AI video and image creation in one workspace
Best for making short marketing videos and images from several AI models in one place.
Link shorteners and trackers
- S.EEfrom $5/mo
Link shortener with QR codes, bio pages and file sharing, from $5 a month billed annually.
Best for short links, QR codes and bio pages in one tool from $5 a month.
- TraclyFree plan · from $19.95/mo
Link tracking, attribution, and traffic analytics for marketers.
Best for link tracking, attribution and A/B split testing.
- URXFree plan · from $9/mo
Smart Links that send iPhone visitors to the App Store, Android to Google Play and everyone else to your website, with free QR codes, a Bio Page and click analytics.
Best for app makers and marketers sharing one link that sends iPhone, Android and desktop visitors to the right place, with a free plan.
SMS marketing
- More Good Reviewsfrom $49/mo
AI reputation software for local businesses: timed email and SMS review requests, Google and Facebook review sync and replies, and review widgets.
Best for local businesses and agencies collecting more Google and Facebook reviews by email and SMS, with a 7-day trial.
- Salesmsgfrom $25/mo
Business texting and calling that works inside your CRM, from $25 a month with a 14-day trial.
Best for teams that text and call customers from inside their CRM.
- Textmunicationfrom $29/mo
SMS and MMS marketing priced by monthly message volume, from $29 a month with a 14-day trial.
Best for SMS campaigns where every plan has every feature, priced by message volume.
Popups and forms
- SynqSlotfrom $6/mo
Booking links, embeddable scheduling and routing forms for agencies and small-business teams.
Best for agencies and small businesses turning website enquiries into booked calls, with a 15-day trial and no card.
Chat and chatbots
- ChatwayFree plan · from $31/mo
Live chat, shared inbox and AI customer support with human handoff.
Best for small businesses and online stores answering visitors with live chat and an AI agent.
- Tidiofrom $24.17/mo
Live chat and AI chatbot for small businesses and online stores.
Best for live chat and an AI chatbot for small businesses and online stores.
Attribution
- OneLencefrom $40/mo
Decision support that tells small marketing teams whether to scale, hold, stop or review each marketing source.
Best for small marketing teams deciding which affiliate, creator, referral, paid and organic sources to scale, hold or stop.
Ad tools
- UpbaseFree plan · from $29/mo
Track competitors’ ads, content, launches, SEO, social activity, and community traction with live GTM signals.
Best for small teams researching how competitors grow through ads, content, launches and SEO, with a free directory plan.