Umami alternatives
These tools do a similar job to Umami. Prices, free plans and features below come from each vendor's own site.
| Umami | Amplitude | Fathom Analytics | Funnel | Google Analytics 4 | Matomo | Mixpanel | |
|---|---|---|---|---|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan | from $15/mo | from $300/mo | Free plan | from $26/mo | Free plan |
| Free plan | Yes | Yes | Not stated by the vendor | No | Yes | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor | Yes | Not stated by the vendor | Not stated by the vendor | Yes | Not stated by the vendor |
| Plans | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () | Free ($0); Plus ($0); Growth (); Enterprise () | Up to 100,000 pageviews ($15/mo); Up to 200,000 pageviews ($25/mo); Up to 500,000 pageviews ($45/mo) | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Free ($0) | Cloud Business ($26/mo); Cloud Enterprise () | Free ($0); Growth ($0); Enterprise () |
| Fees | Custom pricing | Starts at $0, first 2M events a month free; credit card required; Custom, event based pricing | Not stated | Starts from, billed annually; Custom; talk to sales | Not stated | Custom pricing | Starts at $0, then prices by event volume; example $120 a month billed yearly; Custom quote |
| Best for | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated | Not stated |
| Key features | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) | Product analytics; Session replay (10K a month on Free); Experimentation, guides and surveys; AI agents and MCP | 50 sites included on every plan; No cookie banners required; Event and revenue tracking; UTM campaign tracking | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | Google Analytics data importer; GDPR Manager; API access; Funnels and users flow | Funnels and retention analysis; Up to 1M events a month free; 10K session replays a month free; Experiments and feature flags |
| Checked on | 2026-10-03 | 2026-10-03 | 2026-10-02 | 2026-10-03 | 2026-10-02 | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy.