Fathom Analytics vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fathom Analytics's cheapest paid plan is $15/mo, against $20/mo for Umami.
- Fees: Fathom Analytics states none; Umami Custom pricing.
| Fathom Analytics | Umami | |
|---|---|---|
| Starting price | from $15/mo | Free plan · from $20/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Up to 100,000 pageviews ($15/mo); Up to 200,000 pageviews ($25/mo); Up to 500,000 pageviews ($45/mo) | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | 50 sites included on every plan; No cookie banners required; Event and revenue tracking; UTM campaign tracking | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Fathom Analytics
- Every plan includes the same features
- 50 sites included
- Yearly billing gives 2 months free
- Email support from real people
Trade-offs
- 7-day trial needs a credit card
- No free plan
- Extra sites cost $10 a month per pack of 50
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month