Simple Analytics vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Simple Analytics Custom pricing; Umami Custom pricing.
| Simple Analytics | Umami | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Free ($0); Self-serve ($20/mo); Enterprise () | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () |
| Fees | Custom pricing | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | One-page dashboard with no configuration; No cookies, no consent banners, no personal data; EU-hosted and compliant by design; API and BI access (Enterprise) | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Simple Analytics
- Free plan for hobby sites
- No cookies or consent banners
- Annual billing gives 2 months free
Trade-offs
- The free plan keeps only the latest month of data and requires a badge
- Each extra user costs $20 a month
- Paid pricing depends on estimated monthly pageviews
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month