Converlay vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Umami's cheapest paid plan is $20/mo, against $32.50/mo for Converlay.
| Converlay | Umami | |
|---|---|---|
| Starting price | Free plan · from $32.50/mo | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Free ($0); Starter ($39/mo, $32.50/mo annual, $390/yr); Pro ($99/mo, $82.50/mo annual, $990/yr); Scale ($249/mo, $207.50/mo annual, $2,490/yr) | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise (Custom pricing) |
| Fees and pricing notes | None stated | None stated |
| Best for | Ecommerce | Not stated |
| Key features | Server-side forwarding of Shopify purchase events; Live event log of delivery attempts and responses; Consent support through Shopify's Customer Privacy API and Google Consent Mode signals; Keeps click IDs such as gclid, fbc and ttclid on orders | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-11-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Converlay
- Free plan with no card and no expiry
- 14-day trial on the paid plans
- Billed through Shopify, so you can change plans from your admin
Trade-offs
- The free plan pauses forwarding and alerts at 50 orders
- Shopify only
- The page says delivery alone does not prove ad attribution
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month