Plausible Analytics vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Plausible Analytics's cheapest paid plan is $9/mo, against $20/mo for Umami.
- Fees: Plausible Analytics Custom pricing; Umami Custom pricing.
| Plausible Analytics | Umami | |
|---|---|---|
| Starting price | from $9/mo | Free plan · from $20/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Starter ($9/mo); Growth ($14/mo); Business ($19/mo); Enterprise () | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () |
| Fees | Custom pricing | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Real-time dashboard; Goals, custom events and revenue tracking; Funnels and user journeys (Business); Search Console and AI-traffic reports | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Plausible Analytics
- 30-day free trial, no credit card
- No cookies and no cookie banner needed
- Open source
- Yearly billing is 2 months free
Trade-offs
- No free plan after the trial
- Starter covers one site and 3 years of data
- Prices are for 10,000 monthly pageviews and rise with traffic
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month