Bitly alternatives
These tools do a similar job to Bitly. Prices, free plans and features below come from each vendor's own site.
| Bitly | Dub | Rebrandly | ClickMagick | Tracly | |
|---|---|---|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan · from $27/mo | Free plan · from $8/mo | from $79/mo | Free plan · from $19.95/mo |
| Free plan | Yes | Yes | Yes | Not stated by the vendor | Yes |
| Free trial | Not stated by the vendor | Yes | Not stated by the vendor | Yes | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free ($0); Pro ($30/mo, $27/mo annual); Business ($90/mo, $81/mo annual); Advanced ($300/mo, $270/mo annual) | Free ($0); Essentials ($11/mo, $8/mo annual); Professional ($32/mo, $22/mo annual); Growth ($99/mo, $69/mo annual) | Starter ($79/mo, $790/yr); Standard ($199/mo, $1990/yr); Pro ($349/mo, $3490/yr) | Free ($0); Core ($19.95/mo); Professional ($49.95/mo); Business ($99.95/mo) |
| Fees | Not stated | Not stated | Not stated | Not stated | Not stated |
| Best for | Not stated | Not stated | Not stated | Not stated | Small business, Agencies, Ecommerce |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Short links with analytics; Custom QR codes; UTM builder and templates; Device and geo targeting | Branded short links on your own domain; QR codes; Click tracking; API access on every plan | Click tracking and attribution for paid traffic; Bot filtering, with click fraud protection from Standard; Advanced attribution models (Standard and up); Phone and offline sales tracking (Standard and up) | Link tracking and rotation; A/B split testing; Real-time dashboard; Bot detection |
| Checked on | 2026-09-30 | 2026-09-30 | 2026-09-30 | 2026-09-30 | 2026-09-28 |
Prices change; confirm on the vendor's site before you buy.