Bitly vs UTManager
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTManager's cheapest paid plan is $8.25/mo, against $10/mo for Bitly.
- Bitly has a free plan; UTManager does not.
- Fees: Bitly states none; UTManager $500 one-time.
| Bitly | UTManager | |
|---|---|---|
| Starting price | Free plan · from $10/mo | from $8.25/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Subscription ($8.25/mo annual, $99/yr); Lifetime () |
| Fees | Not stated | $500 one-time |
| Best for | Not stated | Agencies |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | UTM link builder with templates; Bulk link builder; Team governance and approved values for source, medium, content and term; Requires every link to belong to a campaign |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
UTManager
- One flat price with unlimited links, teams, members and QR codes
- A one-time lifetime option
- Governance rules keep naming consistent
Trade-offs
- No free plan or free trial is listed
- The lifetime option covers current core features; future premium modules may cost extra
- No click tracking or short links are listed