Bitly vs ToolMint UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Bitly | ToolMint UTM Builder | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free tool ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Source, medium and campaign (required), plus optional term and content; Import tags from a link that already has UTM parameters; Labels trimmed, lowercased and cleaned to hyphens; Presets for Twitter/X, LinkedIn, newsletter, Google Ads, Facebook Ads and affiliate |
| Checked on | 2026-09-30 | 2026-10-09 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
ToolMint UTM Builder
- Free with no signup
- Imports and cleans up existing UTM tags
- Restored links keep other query parameters and fragments
Trade-offs
- Saved campaigns live only in your browser (up to 12) and are not shared with a team
- Does not install analytics or check that visits are recorded
- Very long links can be valid but fail to produce a QR code