Bitly vs Groniq UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Bitly | Groniq UTM Builder | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free tool ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Guided mode in three steps: destination URL, channel preset and campaign name; Advanced mode for source, medium, content, term, campaign ID and custom parameters; Bulk mode: paste from a spreadsheet or import CSV, with rows marked ready or needing attention; Check URL mode that flags missing core parameters and duplicate keys |
| Checked on | 2026-09-30 | 2026-10-12 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
Groniq UTM Builder
- Free, per the page title
- Campaigns and history stay in your browser
- Keeps existing query parameters and warns before overwriting UTM values
Trade-offs
- Saved campaigns are stored locally, with no cross-device sync or backup described
- It builds links only and does not track clicks or conversions
- The page states no bulk row limit and does not mention signup or a paid tier