Bitly vs UVs Tool Hub — UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Bitly | UVs Tool Hub — UTM Builder | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free tool ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Fields for destination URL, source, medium, campaign, term and content; The link updates as you type; A copy button for the finished link; Naming advice on choosing one case and separator |
| Checked on | 2026-09-30 | 2026-10-10 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
UVs Tool Hub — UTM Builder
- Free to use
- No unnecessary signup steps, per the site
- Simple form that suits quick campaign links
Trade-offs
- The page does not mention presets, saved campaigns, history or QR codes
- The page does not describe checks on the values you enter
- It only builds links; campaign reporting still happens in your analytics tool