Optimizely alternatives
These tools do a similar job to Optimizely. Prices, free plans and features below come from each vendor's own site.
| Optimizely | Convert Experiences | VWO | PageDuel | Webicly | |
|---|---|---|---|---|---|
| Starting price | Not verified yet | from $299/mo | Not verified yet | from $7.50/mo | Free plan · from $15/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor | Not stated by the vendor | Not stated by the vendor | Yes |
| Free trial | Not stated by the vendor | Yes | Not stated by the vendor | Yes | Not stated by the vendor |
| Plans | Agentic Experimentation () | Growth ($399/mo, $299/mo annual, $3588/yr); Pro ($599/mo, $420/mo annual, $5040/yr); Enterprise () | Growth (); Pro (); Enterprise () | Starter ($9/mo, $7.50/mo annual); Growth ($19/mo, $15.83/mo annual) | Free ($0); Pro ($15/mo); Business ($29/mo) |
| Fees | Custom, request a demo | Price on request, annual only | Quote, schedule a demo | Not stated | Not stated |
| Best for | Not stated | Not stated | Not stated | Not stated | Creators, Small business |
| Key features | A/B, multi-page, feature and server-side testing; Proprietary Stats Engine; Real-time personalization and audience targeting; Warehouse-native analytics | A/B testing and split URL testing; Advanced targeting and goals, including behavioral targeting; Heatmaps (Convert Signals); QA wizard and sample ratio mismatch check | A/B/n, split URL and multivariate testing (multivariate from Pro); Visual and code editors; Unlimited experiments, variations and metrics; Multi-arm bandit and rollout campaigns | Unlimited A/B experiments with a visual editor; Redirect and single-page-app tests; URL personalization for text, calls to action and images; Privacy-friendly web analytics with goals and funnels | Link in bio pages; AI page builder; Analytics (Pro and Business); A/B testing (Pro and Business) |
| Checked on | 2026-10-01 | 2026-10-01 | 2026-10-01 | 2026-10-01 | 2026-09-28 |
Prices change; confirm on the vendor's site before you buy.