Optimizely vs VWO
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Optimizely Custom, request a demo; VWO Quote, schedule a demo.
| Optimizely | VWO | |
|---|---|---|
| Starting price | Not verified yet | Not verified yet |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Agentic Experimentation () | Growth (); Pro (); Enterprise () |
| Fees | Custom, request a demo | Quote, schedule a demo |
| Best for | Not stated | Not stated |
| Key features | A/B, multi-page, feature and server-side testing; Proprietary Stats Engine; Real-time personalization and audience targeting; Warehouse-native analytics | A/B/n, split URL and multivariate testing (multivariate from Pro); Visual and code editors; Unlimited experiments, variations and metrics; Multi-arm bandit and rollout campaigns |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Optimizely
- Covers web, feature and server-side experimentation in one product
- Warehouse-native analytics
- Part of a wider content and commerce platform
Trade-offs
- No public pricing; plans are packaged individually through a sales conversation
- Built for larger teams rather than small sites
- No free trial listed
VWO
- Unlimited experiments, variations and metrics from the entry plan
- Part of a wider platform with behavior analytics and personalization
- Self hosting and an approval workflow on Enterprise
Trade-offs
- No prices are published; every plan is quoted through a demo
- VWO and AB Tasty have merged into Wingify, so the product line is changing
- Multivariate testing needs Pro