Convert Experiences vs Optimizely
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Convert Experiences Price on request, annual only; Optimizely Custom, request a demo.
| Convert Experiences | Optimizely | |
|---|---|---|
| Starting price | from $299/mo | Not verified yet |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Growth ($399/mo, $299/mo annual, $3588/yr); Pro ($599/mo, $420/mo annual, $5040/yr); Enterprise () | Agentic Experimentation () |
| Fees | Price on request, annual only | Custom, request a demo |
| Best for | Not stated | Not stated |
| Key features | A/B testing and split URL testing; Advanced targeting and goals, including behavioral targeting; Heatmaps (Convert Signals); QA wizard and sample ratio mismatch check | A/B, multi-page, feature and server-side testing; Proprietary Stats Engine; Real-time personalization and audience targeting; Warehouse-native analytics |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Convert Experiences
- 15-day free trial with no card
- Yearly billing is 25% to 30% cheaper
- Flat price per tier, with 100,000 tested users a month included
Trade-offs
- Starts at $299/mo billed yearly, well above entry-level testing tools
- Growth is limited to 5 projects and 5 active experiences per project
- Overuse is charged per extra block of tested users
Optimizely
- Covers web, feature and server-side experimentation in one product
- Warehouse-native analytics
- Part of a wider content and commerce platform
Trade-offs
- No public pricing; plans are packaged individually through a sales conversation
- Built for larger teams rather than small sites
- No free trial listed