Kameleoon vs Optimizely
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Kameleoon | Optimizely | |
|---|---|---|
| Starting price | from $495/mo | Not verified yet |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | PBX Starter (free trial) (30-day trial, no credit card); PBX Starter ($495/mo); Enterprise (Custom quote; no public price) | Agentic Experimentation (Custom, request a demo) |
| Fees and pricing notes | 30-day trial, no credit card; Starting price; currency not named on the page | None stated |
| Best for | Not stated | Not stated |
| Key features | AI agent (PBX) that finds friction, suggests experiments and builds variants; Front-end and back-end variants without hand-written code; Targeting, traffic allocation and metric suggestions; Results explained with next steps | A/B, multi-page, feature and server-side testing; Proprietary Stats Engine; Real-time personalization and audience targeting; Warehouse-native analytics |
| Checked on | 2026-10-10 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Kameleoon
- 30-day free trial with no credit card
- Unlimited users on the Starter plan
- Data residency in the EU or US
Trade-offs
- Paid plans start at $495 a month
- Starter is limited to 1 project and 10 experiments
- Personalization, mobile testing and feature management are priced add-ons
Optimizely
- Covers web, feature and server-side experimentation in one product
- Warehouse-native analytics
- Part of a wider content and commerce platform
Trade-offs
- No public pricing; plans are packaged individually through a sales conversation
- Built for larger teams rather than small sites
- No free trial listed