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HighLevel alternatives

These tools do a similar job to HighLevel. Prices, free plans and features below come from each vendor's own site.

	HighLevel	EngageBay	ActiveCampaign	Attio	Bigin by Zoho CRM	Brevo	Capsule
Starting price	from $80.83/mo	Free plan · from $12.74/mo	from $15/mo	Free plan · from $35/mo	Free plan · from $7/mo	Free plan · from $8.08/mo	Free plan · from $18/mo
Free plan	Not stated by the vendor	Yes	Not stated by the vendor	Yes	Yes	Yes	Yes
Free trial	Yes	Not stated by the vendor	Yes	Not stated by the vendor	Yes	Not stated by the vendor	Yes
Plans	Starter ($97/mo, $80.83/mo annual, $970/yr); Unlimited ($297/mo, $247.50/mo annual, $2970/yr); Agency Pro ($497/mo, $414.17/mo annual, $4970/yr)	Free ($0); Basic ($12.74/mo); Growth ($55.24/mo); Pro ($101.99/mo)	Starter ($15/mo annual); Plus ($49/mo annual); Pro ($79/mo annual); Enterprise ($145/mo annual)	Free ($0); Plus ($44/mo, $35/mo annual); Pro ($99/mo, $79/mo annual); Enterprise ()	Free ($0); Express ($7/mo annual); Premier ($12/mo annual); Bigin 360 ($18/mo annual)	Free ($0); Starter ($9/mo, $8.08/mo annual); Standard ($18/mo, $16.17/mo annual); Professional ($499/mo, $449.08/mo annual); Enterprise ()	Free ($0); Starter ($18/mo annual); Growth ($36/mo annual); Advanced ($54/mo annual); Ultimate ($72/mo annual)
Fees	Not stated	Per user per month, as displayed	Not stated	Per user per month; Custom, billed annually	Per user per month, billed yearly	From $2,499 per month	Per user per month, billed annually
Best for	Agencies	Small business	Not stated	Not stated	Small business	Small business	Small business
Key features	Unlimited contacts and users on every plan; Sub-accounts for clients (3 on Starter, unlimited above); Rebill phone and email with no markup (Unlimited); SaaS mode and automated sub-account creation (Agency Pro)	CRM, email marketing, landing pages, live chat and helpdesk; Autoresponders, broadcasts and sequences; Lead scoring and SMS marketing (Basic); Marketing automation, A/B testing and custom domain (Growth)	Multi-step marketing automation; Email marketing and cross-channel marketing; Active Intelligence AI (limits apply on Starter and Plus); Landing pages (Plus and up)	Real-time contact syncing and automatic data enrichment; Customizable objects and attributes; Private lists and enhanced email sending (Plus); Call Intelligence and sequences (Pro)	Deal management and pre-built pipeline templates; Contact and lead management; Team pipelines and connected pipelines; Activity management and customizable sales stages	Email campaigns and transactional email; Drag and drop editor and templates; AI content generator; Advanced segmentation and signup forms	Contacts, sales pipelines and custom sales milestones; Tasks and project boards; Gmail and Outlook connection; Shared mailbox and email templates (Starter and up)
Checked on	2026-10-05	2026-10-04	2026-10-03	2026-10-04	2026-10-04	2026-10-01	2026-10-03

Prices change; confirm on the vendor's site before you buy.