Figcel vs HighLevel

Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

HighLevel's cheapest paid plan is $80.83/mo, against $99/mo for Figcel.
HighLevel offers a free trial; Figcel does not say it does.
Extra costs: Figcel For 3 brands; extra brands $49 a month; HighLevel states none.

	Figcel	HighLevel
Starting price	Free plan · from $99/mo	from $80.83/mo
Free plan	Yes	Not stated by the vendor
Free trial	No	Yes
Plans	Free ($0); Growth ($99/mo); Agency ($199/mo)	Starter ($97/mo, $80.83/mo annual, $970/yr); Unlimited ($297/mo, $247.50/mo annual, $2,970/yr); Agency Pro ($497/mo, $414.17/mo annual, $4,970/yr)
Fees and pricing notes	For 3 brands; extra brands $49 a month	None stated
Best for	Ecommerce, Creators, Agencies	Agencies
Key features	Creates Instagram carousels and Meta ads from a website link; Applies your brand's colors, fonts and voice; Writes ad copy formatted for Meta's fields; Sizes 4:5, 1:1 and 9:16, with every slide downloadable	Unlimited contacts and users on every plan; Sub-accounts for clients (3 on Starter, unlimited above); Rebill phone and email with no markup (Unlimited); SaaS mode and automated sub-account creation (Agency Pro)
Checked on	2026-10-26	2026-10-05

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

First pack is free with no card
Redoing a carousel with a note, resizing or removing photos does not use another pack
Cancelling keeps everything you have made

Trade-offs

The competitor-ad analysis and extra team seats are marked coming soon
Prices are early-access prices that may change, and the page states no refund policy
The page does not explain how competitor ads are analyzed or used

Trade-offs