Drip vs HighLevel
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Drip's cheapest paid plan is $39/mo, against $80.83/mo for HighLevel.
| Drip | HighLevel | |
|---|---|---|
| Starting price | from $39/mo | from $80.83/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Up to 2,500 people ($39/mo) | Starter ($97/mo, $80.83/mo annual, $970/yr); Unlimited ($297/mo, $247.50/mo annual, $2970/yr); Agency Pro ($497/mo, $414.17/mo annual, $4970/yr) |
| Fees | Not stated | Not stated |
| Best for | Ecommerce | Agencies |
| Key features | Unlimited email sends; Dynamic segments that follow customer behavior; Onsite campaigns; Up to 50 workflows | Unlimited contacts and users on every plan; Sub-accounts for clients (3 on Starter, unlimited above); Rebill phone and email with no markup (Unlimited); SaaS mode and automated sub-account creation (Agency Pro) |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Drip
- 14-day free trial with no card
- All features included at every list size
- Open API access and unlimited sub-accounts
- Starts at $39 a month
Trade-offs
- Priced by list size, so cost rises as the list grows
- Unlimited emails are not available during the trial
- Only email support is listed
HighLevel
- 14-day free trial
- Unlimited contacts and users
- Yearly billing saves about 17%
Trade-offs
- Telecom and AI usage are billed separately
- Starter is limited to 3 sub-accounts
- Unlimited and Agency Pro are $297 and $497 a month