Free marketing tools to start with
You can get a long way without paying. This guide lists, for each job, tools that have a free plan, so you can set up a working marketing stack at no cost and upgrade only the parts that start to matter. Free plans have limits, so each step says what to check.
Only tools whose pricing we verified against the vendor's own site are shown. Each has a free plan. After that, free plans come first, then the lowest starting price. This is a starting list, not a ranking of the best.
1. Send email to a list
Tool type: Email marketing. Check the contact and monthly send limits, and whether the tool's branding is added to your emails.
- Zoho CampaignsFree plan · from $3/mo
Email marketing with a forever free plan for 2,000 contacts and paid plans from $3 a month.
Best for email marketing from $3 a month, with a free plan for 2,000 contacts.
- BrevoFree plan · from $8.08/mo
Email, SMS, and CRM in one platform.
Best for email, SMS and CRM in one platform, with a free plan.
- EmailOctopusFree plan · from $9/mo
Email marketing with a free plan for 2,500 subscribers and Pro from $9 a month.
Best for a free plan for 2,500 subscribers, with simple Pro pricing.
2. See where visitors come from
Tool type: Web analytics. Check the event or pageview limit and how long data is kept.
- Simple AnalyticsFree plan · from $20/mo
Privacy-friendly web analytics, EU-hosted, with a free hobby plan.
Best for privacy-friendly, EU-hosted analytics.
- UmamiFree plan · from $20/mo
Simple, privacy-focused web analytics with a free Hobby plan and $20 a month Pro.
Best for simple privacy-focused analytics with a free Hobby plan.
- StatsigFree plan · from $150/mo
Experimentation, feature flags and product analytics in one platform, free up to 2M events a month.
Best for experiments, feature flags and analytics in one platform, free to 2M events.
3. Publish a page for a campaign
Tool type: Landing page builders. Check whether you can use your own domain and how many pages the free plan allows.
- FramerFree plan · from $10/mo
Website and landing page builder with a free plan and paid plans from $10 a month billed yearly.
Best for designing marketing sites and landing pages visually, with a free plan.
- StrikinglyFree plan · from $16/mo
Simple website and landing page builder with a free forever plan and Pro from $16 a month billed yearly.
Best for simple one-page sites with a free forever plan.
- Systeme.ioFree plan · from $17/mo
Funnels, email, courses and affiliates in one tool, with a free plan for 2,000 contacts.
Best for funnels, email, courses and affiliates in one tool, with a free plan.
4. Schedule social posts
Tool type: Social media management. Check how many social profiles and scheduled posts are included.
- PublerFree plan · from $4/mo
Social media scheduling with a free plan and paid plans priced per social account.
Best for scheduling priced per social account, with a free plan.
- BufferFree plan · from $5/mo
Social media scheduling and analytics for small teams and creators.
Best for small teams and creators scheduling social posts.
- Zoho SocialFree plan · from $10/mo
Social media management with a free plan, from $10 a month billed annually, and a 15-day trial.
Best for social management with a free plan and a 15-day trial.
5. Give your profile one link
Tool type: Link in bio. If you sell, check transaction fees.
- Lnk.BioFree plan · from $0.99/mo
Link in bio with a free plan, paid from $0.99 a month, and a one-time $24.99 option.
Best for a one-time $24.99 option instead of a subscription.
- solo.toFree plan · from $1/mo
Link in bio pages with a free plan and paid plans from $1 a month.
Best for bio links from free to $1 a month on annual billing.
- TaplinkFree plan · from $4/mo
Link in bio pages with a free plan and paid plans from $4 a month on a 12-month term.
Best for bio link pages with a free plan and cheap longer terms.
6. See how people use your pages
Tool type: Heatmaps and recording. Check the session limit and data retention.
- Zoho PageSenseFree plan · from $12/mo
Conversion optimization with heatmaps, session recording and A/B testing, with a free plan.
Best for heatmaps, recordings and A/B testing in one tool, with a free plan.
- PlerdyFree plan · from $21/mo
CRO tools with heatmaps, session recordings, pop-ups and A/B testing, with a free forever plan.
Best for heatmaps, recordings, pop-ups and A/B testing, with a free forever plan.
- MouseflowFree plan · from $25/mo
Session recordings and heatmaps.
Best for session recordings and heatmaps, with a free plan.
7. Keep track of leads and deals
Tool type: CRM. Check the user and contact limits.
- Bigin by Zoho CRMFree plan · from $7/mo
Simple CRM for small businesses with a free single-user plan and paid plans from $7 per user a month.
Best for a simple, low-cost CRM for small businesses, free for one user.
- EngageBayFree plan · from $12.74/mo
All-in-one CRM, marketing and service suite with a free plan and free migration.
Best for an all-in-one CRM, marketing and helpdesk suite with free migration.
- Zoho CRMFree plan · from $14/mo
CRM with a free plan for 3 users and tiered per-user editions.
Best for a CRM with a free plan for three users.
8. Work out your numbers
Tool type: Marketing calculators. Pick one that shows its formula.
- TooliclyFree plan · from $9/mo
149+ built-in AI generators and calculators for hooks, ad copy, emails, social posts, and marketing metrics.
Best for a collection of AI marketing tools, with 149+ built-in generators and calculators.
- ConversionStudio Free ToolsFree plan
Free ad calculators and hook and headline generators for advertisers.
Best for free ad calculators plus hook and headline generators.
- Digital Drive HQ CalculatorsFree plan
19 free marketing calculators from a hub of 320+ free online tools.
Best for free marketing calculators with the formula and a benchmark shown.
Want to filter by your own budget? Try the budget picker, or see all prices in one table.
More guides: A marketing stack for creators · A marketing stack for a small business · A marketing stack for an online store · Tools for marketing agencies · How to track a marketing campaign from click to customer