How to track a marketing campaign from click to customer
Tracking a campaign is a chain: tag the link, send people through a short trackable address, measure the visit, catch the calls and forms, and connect the result to revenue. Each step below is a different kind of tool, and you can start with the first two and add the rest as the campaign grows. Free plans and the cheapest starting prices are listed first.
Only tools whose pricing we verified against the vendor's own site are shown. After that, free plans come first, then the lowest starting price. This is a starting list, not a ranking of the best.
1. Tag every link with campaign details
Tool type: UTM tools. Agree naming rules before the first link is built.
- linkutmFree plan · from $7/mo
UTM link management with short links, QR codes and a free plan.
Best for UTM links with short links and QR codes, plus a free plan with API access.
- RebrandlyFree plan · from $8/mo
Branded short links on your own domain.
Best for branded short links on your own domain.
- BitlyFree plan · from $10/mo
The best-known link shortener with click analytics and QR codes.
Best for short links with click analytics and QR codes.
2. Use a short, branded, trackable link
Tool type: Link shorteners and trackers. Check click limits and custom domains.
- RebrandlyFree plan · from $8/mo
Branded short links on your own domain.
Best for branded short links on your own domain.
- ReplugFree plan · from $9/mo
Link management with short links, bio links and smart QR codes, free for 100 links.
Best for short links, bio links and QR codes with a free plan.
- TinyURLFree plan · from $9/mo
Well-known URL shortener with a free plan, Pro from $9 a month and a bulk plan for 50,000 links.
Best for the familiar URL shortener, with a free plan and a bulk option.
3. Measure the visit
Tool type: Web analytics. Check goals or events so conversions are counted.
- Simple AnalyticsFree plan · from $20/mo
Privacy-friendly web analytics, EU-hosted, with a free hobby plan.
Best for privacy-friendly, EU-hosted analytics.
- UmamiFree plan · from $20/mo
Simple, privacy-focused web analytics with a free Hobby plan and $20 a month Pro.
Best for simple privacy-focused analytics with a free Hobby plan.
- StatsigFree plan · from $150/mo
Experimentation, feature flags and product analytics in one platform, free up to 2M events a month.
Best for experiments, feature flags and analytics in one platform, free to 2M events.
4. Count the phone calls
Tool type: Call tracking. A separate number per campaign is what ties calls to marketing.
- NimbataFree plan · from $35/mo
Call tracking priced per answered call, not per minute, with a free Entry plan.
Best for call tracking priced per answered call, not per minute.
- AvidTrakfrom $15/mo
Call tracking from $15 a month with dynamic number insertion and keyword-level attribution.
Best for call tracking from $15 a month with keyword-level attribution.
- Convirzafrom $29/mo
Call tracking and conversation analytics from $29 a month, with unlimited phone leads tracked.
Best for call tracking with unlimited leads tracked from $29 a month.
5. See what visitors do on the page
Tool type: Heatmaps and recording. Pair with an A/B test if a page underperforms.
- Zoho PageSenseFree plan · from $12/mo
Conversion optimization with heatmaps, session recording and A/B testing, with a free plan.
Best for heatmaps, recordings and A/B testing in one tool, with a free plan.
- PlerdyFree plan · from $21/mo
CRO tools with heatmaps, session recordings, pop-ups and A/B testing, with a free forever plan.
Best for heatmaps, recordings, pop-ups and A/B testing, with a free forever plan.
- MouseflowFree plan · from $25/mo
Session recordings and heatmaps.
Best for session recordings and heatmaps, with a free plan.
6. Connect spend to revenue
Tool type: Attribution. Check which ad platforms and CRM it connects to.
- TraclyFree plan · from $19.95/mo
Link tracking, attribution, and traffic analytics for marketers.
Best for link tracking, attribution and A/B split testing.
- DreamdataFree plan
B2B attribution platform with a free plan for B2B web analytics.
Best for B2B revenue attribution, with a free plan for B2B web analytics.
- Triple WhaleFree plan
Ecommerce analytics, attribution and AI for DTC brands.
Best for ecommerce brands that want attribution and analytics in one view.
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More guides: Free marketing tools to start with · A marketing stack for creators · A marketing stack for a small business · A marketing stack for an online store · Tools for marketing agencies