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Tools for marketing agencies

Agencies need tools that handle many clients: separate workspaces, white-label reports and per-client limits. This stack covers social management, SEO, consistent campaign links, call tracking and attribution. Tools tagged for agencies come first.

Only tools whose pricing we verified against the vendor's own site are shown. Tools tagged for this audience come first. After that, free plans come first, then the lowest starting price. This is a starting list, not a ranking of the best.

1. Manage many client accounts

Tool type: Social media management. Check workspaces, approvals and client reporting.

  • PublerFree plan · from $4/mo

    Social media scheduling with a free plan and paid plans priced per social account.

    Best for scheduling priced per social account, with a free plan.

  • PallyyFree plan · from $25/mo

    Social media scheduling priced per client, free for 1 social set, from $25 a month.

    Best for scheduling for client work, priced per client, with a free plan.

  • SocialPilotfrom $17/mo

    Social media scheduling for small teams and agencies, from $17 a month billed yearly.

    Best for small teams and agencies scheduling across many accounts.

See all social media management tools

2. Audit and report on client sites

Tool type: SEO tools. Check white-label reports and project or keyword limits.

  • Preferfrom $21/mo

    Get customers from AI engines like ChatGPT, Gemini, and Perplexity by tracking visibility and optimizing content.

    Best for tracking and improving visibility in AI engines such as ChatGPT and Perplexity.

  • SEOptimerfrom $29/mo

    SEO audits, white-label reports and a lead generation tool, from $29 a month with a 14-day trial.

    Best for SEO audits and white-label reports for agencies.

  • SE Rankingfrom $103.20/mo

    SEO and AI search visibility platform with rank tracking, audits and research.

    Best for SEO and AI search visibility with rank tracking and audits.

See all seo tools tools

3. Keep campaign links consistent across clients

Tool type: UTM tools. Look for naming rules and templates per client.

  • linkutmFree plan · from $7/mo

    UTM link management with short links, QR codes and a free plan.

    Best for UTM links with short links and QR codes, plus a free plan with API access.

  • UTMToolFree plan · from $15.83/mo

    UTM builder for consistent campaign links, with a free plan and shared templates.

    Best for a simple UTM builder with a free plan and shared templates.

  • UTManagerfrom $8.25/mo

    UTM builder with team governance for $99 a year or a one-time $500 lifetime purchase.

    Best for one flat price for UTM governance, or a one-time lifetime purchase.

See all utm tools tools

4. Run branded links on client domains

Tool type: Link shorteners and trackers. Check how many custom domains are included.

  • TraclyFree plan · from $19.95/mo

    Link tracking, attribution, and traffic analytics for marketers.

    Best for link tracking, attribution and A/B split testing.

  • RebrandlyFree plan · from $8/mo

    Branded short links on your own domain.

    Best for branded short links on your own domain.

  • ReplugFree plan · from $9/mo

    Link management with short links, bio links and smart QR codes, free for 100 links.

    Best for short links, bio links and QR codes with a free plan.

See all link shorteners and trackers tools

5. Prove campaigns drive calls

Tool type: Call tracking. Check client accounts and white labeling.

  • WhatConvertsfrom $30/mo

    Tracks calls, forms and chats as leads, with plans from $30 a month that include $30 of usage.

    Best for tracking calls, forms and chats as leads, with $30 of usage included.

  • NimbataFree plan · from $35/mo

    Call tracking priced per answered call, not per minute, with a free Entry plan.

    Best for call tracking priced per answered call, not per minute.

  • AvidTrakfrom $15/mo

    Call tracking from $15 a month with dynamic number insertion and keyword-level attribution.

    Best for call tracking from $15 a month with keyword-level attribution.

See all call tracking tools

6. Connect spend to revenue

Tool type: Attribution. Check pricing by tracked visitors or ad spend.

  • TraclyFree plan · from $19.95/mo

    Link tracking, attribution, and traffic analytics for marketers.

    Best for link tracking, attribution and A/B split testing.

  • SegMetricsfrom $57/mo

    Full-funnel attribution, lifetime value and reporting for marketers and agencies.

    Best for marketers and agencies that need funnel attribution and lifetime value.

  • DreamdataFree plan

    B2B attribution platform with a free plan for B2B web analytics.

    Best for B2B revenue attribution, with a free plan for B2B web analytics.

See all attribution tools

7. Run your own pipeline

Tool type: CRM. Check the user count.

  • Bigin by Zoho CRMFree plan · from $7/mo

    Simple CRM for small businesses with a free single-user plan and paid plans from $7 per user a month.

    Best for a simple, low-cost CRM for small businesses, free for one user.

  • EngageBayFree plan · from $12.74/mo

    All-in-one CRM, marketing and service suite with a free plan and free migration.

    Best for an all-in-one CRM, marketing and helpdesk suite with free migration.

  • Zoho CRMFree plan · from $14/mo

    CRM with a free plan for 3 users and tiered per-user editions.

    Best for a CRM with a free plan for three users.

See all crm tools

Want to filter by your own budget? Try the budget picker, or see all prices in one table.

More guides: Free marketing tools to start with · A marketing stack for creators · A marketing stack for a small business · A marketing stack for an online store · How to track a marketing campaign from click to customer