Klaviyo vs Mailchimp
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Mailchimp's cheapest paid plan is $13/mo, against $20/mo for Klaviyo.
| Klaviyo | Mailchimp | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $13/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Email ($20/mo); Marketing ($90/mo) | Free ($0); Essentials ($13/mo); Standard ($20/mo); Premium ($350/mo) |
| Fees | Not stated | Not stated |
| Best for | Ecommerce | Not stated |
| Key features | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments | Email campaigns and scheduling; Popup forms; Marketing automation flows (Standard and up); Generative AI features (Standard and up) |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan
Mailchimp
- 14-day free trial of Standard
- A free plan for under 250 contacts
- 300+ integrations
- Nonprofit discount of 15%
Trade-offs
- Prices rise with contacts, and there are overage charges
- Premium starts at $350/mo
- Automation is limited to 4 steps on Essentials