CallTrackingMetrics vs Invoca
Both are in Call tracking. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: CallTrackingMetrics Plus usage, Billed monthly plus usage; volume pricing available; Invoca Get a quote.
| CallTrackingMetrics | Invoca | |
|---|---|---|
| Starting price | from $65/mo | Not verified yet |
| Free plan | No | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Marketing Lite ($79/mo, $65/mo annual); Marketing Pro ($179/mo, $149/mo annual); Sales Engage ($329/mo, $274/mo annual); Enterprise ($1999/mo) | Pro () |
| Fees | Plus usage; Billed monthly plus usage; volume pricing available | Get a quote |
| Best for | Not stated | Not stated |
| Key features | Attribute calls and texts to their source; Call recording, forwarding and IVR routing; Integrations with Google Ads, GA4, Microsoft Ads and more; Form tracking and attribution (Marketing Pro) | Track inbound calls with dynamic numbers; Dynamically swap website phone numbers to tie calls to session-level data; Record calls and build custom IVRs; Import offline conversions and revenue by file upload or API |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
CallTrackingMetrics
- Unlimited users on Marketing Lite
- $0 in plan fees for the first month on any plan
- Open API access on Marketing Pro
- HIPAA and GDPR compliance on Marketing Pro
Trade-offs
- Plan fees are plus usage, so total cost depends on call volume
- Enterprise starts at $1,999 a month
- CRM and sales integrations such as Salesforce need Sales Engage
Invoca
- Closed-loop attribution by importing offline conversions and revenue
- Plans for several business types
- A get-your-quote path for each
Trade-offs
- No prices are published; every plan needs a quote
- Higher plans' features were not listed in the page text