CallTrackingMetrics vs WhatConverts
Both are in Call tracking. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- WhatConverts's cheapest paid plan is $30/mo, against $65/mo for CallTrackingMetrics.
- Fees: CallTrackingMetrics Plus usage, Billed monthly plus usage; volume pricing available; WhatConverts Includes $30 free usage credit.
| CallTrackingMetrics | WhatConverts | |
|---|---|---|
| Starting price | from $65/mo | from $30/mo |
| Free plan | No | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Marketing Lite ($79/mo, $65/mo annual); Marketing Pro ($179/mo, $149/mo annual); Sales Engage ($329/mo, $274/mo annual); Enterprise ($1999/mo) | Call Tracking ($30/mo); Plus ($60/mo); Pro ($100/mo); Elite ($160/mo) |
| Fees | Plus usage; Billed monthly plus usage; volume pricing available | Includes $30 free usage credit |
| Best for | Not stated | Agencies |
| Key features | Attribute calls and texts to their source; Call recording, forwarding and IVR routing; Integrations with Google Ads, GA4, Microsoft Ads and more; Form tracking and attribution (Marketing Pro) | Call tracking numbers with dynamic number insertion; Call recording and tracking; Track forms, chats and transactions (Plus and up); Campaign and keyword reporting |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
CallTrackingMetrics
- Unlimited users on Marketing Lite
- $0 in plan fees for the first month on any plan
- Open API access on Marketing Pro
- HIPAA and GDPR compliance on Marketing Pro
Trade-offs
- Plan fees are plus usage, so total cost depends on call volume
- Enterprise starts at $1,999 a month
- CRM and sales integrations such as Salesforce need Sales Engage
WhatConverts
- 14-day free trial
- Each plan includes $30 of free usage credit
- Agency pricing for multiple companies is shown on the page
Trade-offs
- Usage is billed on top: extra local minutes 4.5 cents, transcription 2 cents a minute, texts 3 cents each
- The entry plan does not track forms or chats
- White label is $50 a month extra