Cuttly vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Cuttly's cheapest paid plan is $12/mo, against $29/mo for UTMStandard.
| Cuttly | UTMStandard | |
|---|---|---|
| Starting price | Free plan · from $12/mo | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Starter ($12/mo); Single ($25/mo) | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Short links and custom back-halves; Branded domain; QR codes; Link in bio and surveys | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-03 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Cuttly
- Free plan with unlimited link clicks
- Branded short links and a UTM generator on every plan
- Paying yearly saves one month
Trade-offs
- Free allows 30 short links a month and 30 days of analytics
- Team features and API link editing need higher plans
- Starter is $12 a month with 300 short links
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown