SE Ranking vs Semrush
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SE Ranking's cheapest paid plan is $103.20/mo, against $117.33/mo for Semrush.
- Fees: SE Ranking Custom limits and pricing; Semrush states none.
| SE Ranking | Semrush | |
|---|---|---|
| Starting price | from $103.20/mo | Free plan · from $117.33/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Core ($129/mo, $103.20/mo annual); Growth ($279/mo, $223.20/mo annual); Enterprise () | Free ($0); SEO ($139/mo, $117.33/mo annual); Starter (SEO + AI Search) ($199/mo, $165.17/mo annual); Pro+ ($299/mo, $248.17/mo annual); Advanced ($549/mo, $455.67/mo annual) |
| Fees | Custom limits and pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Rank tracking across major search engines; Keyword, competitor and backlink research; Website and on-page audit; AI prompt tracking and AI search research | Keyword research and competitor analysis; Position Tracking; Site Audit; AI visibility tracking and reports |
| Checked on | 2026-10-01 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
SE Ranking
- 14-day free trial with no card
- Yearly billing saves 20%
- API credits and MCP access included from Core
- Free migration with an annual subscription
Trade-offs
- Core starts at $103.20 a month billed yearly ($129 monthly)
- AI Search, the API and the Agency Pack are paid add-ons
- Core includes only 1 manager seat
Semrush
- Free plan with no card needed
- Combines SEO tools with AI search visibility tracking
- Annual billing saves up to 17%
Trade-offs
- Paid plans start at $139 a month ($117.33 billed yearly)
- The free plan is limited to 1 demo project and 10 reports a day
- API access is on the Advanced plan only
- Extra users cost from $45 a month each